Increase sales up to 150 percent for CPG brands and categories online.
Companies and brands that are winning online know that e-commerce is more than just another a sales channel – it’s a powerful marketing tool. As consumers increasingly expect improved shopping experiences, brands and retailers need a solid foundation to ensure e-commerce focuses on the shopper in order to drive high-impact growth. IRI’s E-Commerce solutions identify how shoppers are behaving online, provide a 360-degree view of the e-commerce universe and its retailers, and help companies know exactly where to invest to drive growth online.
Gain a more holistic view of the e-commerce path-to-purchase
Online sales and share information, deep consumer and shopper insights and IRI’s proprietary e-commerce category attribute model provide marketers with a holistic view of the digital marketplace and the shopper journey.
Understand the key factors impacting conversion and lost opportunities online.
Know how consumers are arriving at conversion websites, the leading conversion websites by category, the missed opportunities you can improve, a comparison of online and in-store sales, and gain insights into shopper and purchase dynamics of key shopper segments.
View integrated online and in-store data, all in one place
Track and assess a brand’s online and in-store performance, as well as omnichannel cause-and-effect analytics via Clavis Insight’s digital shelf analytics, all integrated on IRI Liquid Data® and delivered via its Private Cloud solution

How we're different

We bring together offline and online data from various sources, including retailer-supplied digital point-of-sale data (some exclusive to IRI) and digital shelf data, and integrate it to provide the insights you need to better understand how to improve your e-commerce business.
Our Build-Drive-Earn framework helps traditional brick-and-mortar manufacturers and retailers excel in the online CPG marketplace.
Our comprehensive suite of solutions, from market measurement to shopper diagnostics and strategy development, provide a full view of the online and offline CPG marketplace and ensure that no stone is left unturned.



E-Commerce Opportunity

A large food and beverage manufacturer wanted to better understand the impact of e-commerce on its business, quantify the e-commerce opportunity and develop a comprehensive e-commerce strategy. Read More

E-Commerce Insights

A large CPG manufacturer wanted to propel e-commerce growth by understanding the performance of its own and competitive brands, as well as how its customers were interacting with its categories online. Read More

Lending sector-specific expertise
Our e-commerce solutions partners provide additional industry-specific knowledge and data, giving IRI clients a more complete view of the e-commerce marketplace
How can we help you supercharge growth and profitability?

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