Leverage purchase-based targeting to maximize campaign efficiency and effectiveness.
With hundreds of data providers and thousands of different audiences in the marketplace, media planners and buyers have a challenge determining which combination of targets will deliver the best reach and return within budget. However, purchase-based audiences allows marketers to target consumers based on actual in-store shopping behavior, which is proven to deliver up to 3-4x sales lift a 20% increase in ROAS.
IRI Audiences uses the largest repository of multichannel retailer data in the industry, including anonymized data from 500+ million shopper loyalty cards, to help marketers to improve targeting and activation. Its audience solutions, which ensure consumer privacy is protected, include:
- 100% deterministic IRI Verified Audiences
- Propensity to purchase IRI ProScores® Audiences
- The combination of both with IRI Complete Audiences
Audiences can be requested via IRI’s full-service audience desk or created directly using IRI Audience Builder. They can be activated against all addressable, direct-to-consumer touch points including online, social, mobile, email, direct mail and TV.
Learn more about IRI's other pre-campaign capabilities: Consumer Insights and Media Planning
IRI Audiences are a collection of purchase-based targeting and activation solutions that enable marketers to reach households that purchase products and households that are likely to purchase.
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