MEDIA PLANNING AND INSIGHTS
Gain an integrated view of marketing performance metrics.
Sales, in-store promotion, digital, TV, and social engagement data often reside in disparate databases that are difficult to integrate. Obtaining a holistic view of how a CPG brand, its competitors, or the overall category is performing can be challenging and time-consuming.
IRI Media Advantage™ provides manufacturers and retailers with access to an intuitive, consolidated view of marketing performance metrics. Media Advantage highlights the advertising, merchandising and competitive trends influencing offline purchases by layering IRI’s best-in-class POS and causal data with multimedia advertising engagement and expenditure data, including TV, print, radio, cinema, outdoor, internet display, online video, mobile web, mobile app and social.
IRI Social Advantage™ offers real-time tracking of consumer conversations across 40 million websites tied to IRI’s robust point of sale data. Social Advantage informs consumer, brand and competitive strategies by surfacing online behavior, preferences and sentiment towards CPG brands through social listening and tying them back to sales, panel results and additional media KPIs.
Learn more about IRI's other pre-campaign capability, Targeting and Activation.