Use the industry’s largest multichannel cross-retailer shopper data sets for granular insights into consumer behavior.
Each shopper segment is unique, with distinct product preferences and responses to marketing activities. To create campaigns that resonate with shoppers, marketers need access to quick insights that are both highly detailed and precise.
IRI Shopper Loyalty taps into frequent shopper data from 65+ million households to gain the latest insights on consumers and enable more personalized marketing. It offers the speed and precision of point-of-sale data with a detailed view into transaction-level shopper dynamics, demographics and promotion impacts. Its datasets also include key segments including shoppers under age 37, Hispanic households, African-American households, and households that earn over $100K.
Learn more about IRI’s other pre-campaign capabilities: Media Planning and Targeting and Activation
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