Improve return on advertising spend with more optimal media investments

Every advertising dollar must work harder than ever to drive sales. As media tactics and shopper marketing campaigns continue to fragment, CPG marketers need tried and tested approaches to ensure that they are not wasting valuable campaign dollars.

Matched Market Testing identifies the true impact of advertising on brand sales while controlling for the other variables that impact sales for a brand, category, or market. The solution helps marketers understand how shopper marketing campaigns are performing and how to optimize their output, as well as which media plan to implement based on testing.

Learn more about IRI's other post-campaign capabilities, National Campaign Measurement, Shopper Marketing Measurement, Multi-Touch Attribution, and Unified Measurement.


Isolate the true effects
of planned and in-market campaigns

Project results accurately
for national uplifts

Identify and adjust
for differences across markets

Client Success Stories



How can we help you supercharge growth and profitability?


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