Companies that use IRI Marketing Foresight (MMX) typically see up to a 4% improvement in sales and up to a 15% improvement in marketing ROI
As the shopper journey becomes more complex, consumers are regularly exposed to multiple touch points. Unfortunately, many analytic solutions don’t consider this fragmented media landscape. Instead, they are based on backward-looking analytical models that try to explain past performance, leading to missed opportunities for better marketing spend and execution decisions.
IRI Marketing Foresight™ (MMX) lets you continually measure and adjust your current and future marketing initiatives based on ongoing new insights. This “always-on” platform uses granular performance metrics from IRI’s Marketing Mix (MMX) modeling process to give you the latest simulations and optimization scenarios. It includes real-time interaction with analytical models, so that you can make better planning and spending decisions right now.
The solution is also leveraged via our Unified Marketing Measurement, which provides a unique closed-loop measurement approach to ensure that your portfolio, brand, campaign and audience performance metrics from both your longer-term and shorter-term measurement initiatives are integrated, providing you a single source of truth.
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95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us