Media

IRI SOCIAL ADVANTAGE™

Understand how social media conversations impact actual purchase behavior.

IRI Social Advantage

SEE HOW IT WORKS

 

Why IRI Social Advantage?

Improve consumer, brand and competitive strategies by uncovering consumer behavior, preferences and sentiment towards your brand.

Millions of Sites
with social conversations

Real-Time
sales data

Integration  
of best-in-class media metrics

Every moment of every day, consumers talk about brands online. With millions of sites offering ways for consumers to express their opinions, online conversation can spread in mere minutes. This can have a powerful impact - positive or negative - on your brand.

IRI Social Advantage delivers fast, deep and broad monitoring of online consumer conversations that will inform your strategies to grow and protect your brand. It also connects these conversations to real-time sales data. Companies can drive brand growth while avoiding potentially costly mistakes.


NEW PRODUCT LAUNCH
PUBLIC RELATIONS ANALYSES
COMPETITIVE INTELLIGENCE
MEDIA CAMPAIGNS

CASE STUDY

Shift Strategy with Social Insights

A major specialty tea manufacturer had a 13 percent dollar sales decline while competitor sales were up. With IRI Social Advantage, the client learned it needed to revert back to the original packaging to halt declines and grow sales. LEARN MORE

 

 

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us