Consumers’ appetite for personalized marketing has never been higher, so granular shopper insights are increasingly important. Unfortunately, traditional consumer analyses are often limited because of insufficient buyers, a lack of granularity, and unreliable or missing pricing and promotion impacts.
IRI Shopper Loyalty helps marketers understand what drives consumer purchase behavior through unparalleled integrated consumer data, including age and demos, purchase, panels, mobile location, credit card (for non-CPG) and cross-media exposure activities. In addition to having the largest, most nationally representative shopper loyalty/in-store purchase dataset for the U.S. CPG industry, IRI Shopper Loyalty provides access to elusive household category information at scale such as Beauty, OTC, Deli, Fresh, Alcohol, Baby and Pet. IRI calibrates the purchase data with panel data to make it nationally representative, effectively covering 100 percent of all-outlet U.S. CPG spend.
NEW PRODUCT LAUNCH
A top pet food manufacturer was losing share on one of its brands and needed to identify why as well as new growth areas. With IRI Shopper Loyalty, the client could access purchase trends by age cohort to understand the shopper dynamics and SKUs that were driving changes. It showed that the client needed to change its product mix in stores in areas with younger buyers.
A top beer/wine/spirits manufacturer needed to understand how its new product was performing. By analyzing buyer behavior via IRI Shopper Loyalty, the client learned that 88 percent of buyers were sourced from competitive brands and that trial was strong but repeat less so. The client also identified a clear buyer demo profile, setting the stage for improved media planning, targeting and activation.
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us