Media

INSIGHTS AND PLAN

Plan your digital advertising campaigns based on purchase propensity and viewability for better results.

IRI Digital Planning

SEE HOW IT WORKS

 

Why IRI Digital Planning?

Viewability
of sites is factored in

Purchase-Propensity data
means more accurate planning

Laddered Optimization strategy
improves results


Achieve 10-20 percent in media efficiencies.
There are thousands of websites to choose from for placing online ads. But targeting consumers based on demographics doesn’t consider their purchase behavior and likelihood to buy.

With IRI Digital Planning, advertisers can plan and validate their online advertising spend around consumers who are high purchases of a brand or category. They can target their own brand buyers, competitive brands, category shoppers and custom research segments. With this approach, marketers can improve online ad efficiency and return on advertising spend by reallocating their online media spend to the online publishers and other websites that reach their target consumers.

 

ASSESS DIGITAL PROGRAM EFFECTIVENESS
IDENTIFY MORE EFFECTIVE PUBLISHERS
REACH THOSE MORE LIKELY TO BUY

CLIENT SUCCESS STORIES

Assess the Best Shoppers and Publishers

A frozen food manufacturer wanted to optimize its digital placement allocation to publishers and sites that would optimize reach and frequency to drive sales and Return on Advertising Spend (ROAS) for its brands. IRI’s planning process and its propensity-to-purchase solution, IRI ProScores®, allowed the manufacturer to receive 10 to 20 percent in identified marketing gains. LEARN MORE

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us