Achieve 10-20 percent in media efficiencies.
There are thousands of websites to choose from for placing online ads. But targeting consumers based on demographics doesn’t consider their purchase behavior and likelihood to buy.
With IRI Digital Planning, advertisers can plan and validate their online advertising spend around consumers who are high purchases of a brand or category. They can target their own brand buyers, competitive brands, category shoppers and custom research segments. With this approach, marketers can improve online ad efficiency and return on advertising spend by reallocating their online media spend to the online publishers and other websites that reach their target consumers.
ASSESS DIGITAL PROGRAM EFFECTIVENESS
IDENTIFY MORE EFFECTIVE PUBLISHERS
REACH THOSE MORE LIKELY TO BUY
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us