Explore, discover and learn how we have helped advertisers and agencies make their media campaigns more efficient and more effective.
SHIFT STRATEGY WITH SOCIAL INSIGHTS
A specialty tea manufacturer learned through IRI Social Advantage™ that its new package design was the cause of its sales declines, so it could take action to halt declines and increase sales by 10 percent. READ MORE
IDENTIFY THE BEST AUDIENCES FOR TV AD BUYS
A confectionery company increased TRPs (target rating points) by 29 percent as a result of optimizing its television advertising by networks, dayparts and shows by using IRI TV Planning. READ MORE
ASSESS THE BEST SHOPPERS AND PUBLISHERS
A frozen food manufacturer used IRI Digital Planning to optimize its digital placement allocation, which resulted in 10 to 20 percent in identified marketing gains.
USE PURCHASE-BASED TARGETS TO OPTIMIZE DIGITAL MEDIA
An alcohol beverage manufacturer received 9 percent more incremental uplift than demographic targets by understanding the performance of purchase-based targets through IRI Verified Audiences. READ MORE
PINPOINT THE BEST SHOPPERS
Using IRI ProScores Audiences®, a toothpaste manufacturer was able to reach household audiences that spent 250 percent more valuable to a national drug retail chain than geo-targeted households. READ MORE
UNCOVER KEY INSIGHTS FOR CAMPAIGNS
A top food manufacturer used IRI Lift™ to measure and optimize its campaign performance, allowing them to understand how much sales lift their campaign delivered and identifying an opportunity to increase the sales lift by an additional 40 percent. READ MORE
SUN PRODUCTS AND IRI LIFT
Sun Products partnered with IRI to understand its performance at a granular level across six campaigns spanning digital, TV and two brands. READ MORE
MERGING MIX AND LIFT FOR IMPROVED ROI
A large food manufacturer used IRI's unified marketing measurement to improve its in-flight performance across TV and digital and make strategic adjustments to its portfolio. READ MORE
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FACTS ABOUT US
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us