Media Solutions That Improve Your Sales and Drive Your Campaigns

IRI's end-to-end solutions ensure that advertisers and their agencies have the insights they need to plan better campaigns, target and activate the right audiences, and measure and optimize results.

Consumers are being bombarded with irrelevant ads. Are yours hitting the mark?


Improve your return on advertising spend by up to 70 percent with the IRI Personalization Suite, which uses the broadest and most granular data assets and real-time analytics to help you deliver more targeting advertising. 

 


Determine the Right Audiences

Plan your campaigns to reach the right targets and avoid wasting your media dollars. Read More


Optimize Campaigns In-Flight

Understand how you can make your campaigns more effective while they are still running. Read More


Measure Performance

Get granular insights into how your campaigns performed - and how to improve next time. Read More

Who We Help

MANUFACTURERS
RETAILERS
AGENCIES
PLATFORMS
TV NETWORKS
PUBLISHERS

News, Insights and Events

Foot traffic location data from PlaceIQ has been integrated with IRI’s loyalty card and point-of-sale data to help brands and retailers better understand the consumer journey. Read More

Understand the different roles that each measurement type play in the marketer’s toolbox, and how they can provide a complete approach to marketing measurement. Read More

The breadth of sales data from loyalty cards can make the connection between exposure and purchase, giving marketers the ability to determine which specific elements of an ad influenced purchase. Read More

Vistar and IRI are joining forces to provide a breakthrough offering to measure the direct sales impact of exposure to digital out-of-home (DOOH) advertising. Read More 

As TV/video recaptures the attention and imagination of marketers, over-the-top/connected TV (OTT/CTV) offers several compelling benefits and ways in which advertisers can maximize their investments. Read More

Rather than relying on less efficient targeting practices based on demographic, contextual and/or behavioral data, there’s a better way to increase ROAS and improve sales lift. Read More

How We're Different

SHOPPER LOYALTY AND PURCHASE INSIGHTS
Based on more than 500 million loyalty cards
 
IRI LIQUID DATA®
Cloud-based big data and analytics platform
INTEGRATED DATA AT MASSIVE SCALE
POS, loyalty, social, media and other data sets
GRANULAR OMNICHANNEL AD EXPOSURE TRACKING
Trillions of media exposures across TV, display, video, social and mobile
PARTNER EXPERTISE
Distinct and expanding data sets and innovative analytics capabilities from leading partners in the industry

What Our Clients And Partners Are Saying

 
 


 
 


 
 
 

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

This is for the US ONLY

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