The ethnic makeup of the U.S. is rapidly changing. By 2020, Hispanics will account for over half of the population growth in the U.S., and their spending power will also increase significantly. Unfortunately most marketers don’t have easy access to detailed information on what Hispanic shoppers are buying, including in key CPG categories. This significantly limits new growth opportunities for brands.
IRI’s Hispanic Insights Advantage gives marketers the information they need to effectively target and activate Hispanic consumers. It identifies Hispanic marketing and sales performance using precise data science, including granular store-tracking information and insights, to help drive sales growth of up to ten percent.
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