While only 1 to 2 percent of total CPG sales in the United States today are made online, the e-commerce channel has been growing by an average of 15 percent annually since 2010 and is projected to double sales in the next few years. This means offline sales will be shrinking, putting companies at risk of losing market share if they aren’t effectively competing online. And, while digital continues to grow its influence on shopping decisions, shoppers’ evolving path to purchase online is likely to become more rigid, with only certain sites considered for purchases.
IRI E-Commerce Suite brings together the best data sources from the industry and combines them at multiple levels to deliver the most comprehensive and most reliable e-commerce insights available today. Online data, such as point-of-sale, e-baskets, click through, shipping, and social media, is fully integrated with offline data to help companies understand what they need to do to better understand emerging opportunities and inform their online strategies.
Companies that use IRI E-Commerce Suite achieve much better traction online, protect market share and can grow sales in certain categories.
How can we help you supercharge growth and profitability?
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.