Innovate for customer success.
Innovation is a risky yet unavoidable part of doing business. IRI’s innovation solutions can help you identify what you need to do to have the highest chance of success.
Our time-tested yet transformational approach is based on a combination of shopper behavior, attitude, usage and point-of-sales data.
Manufacturers and retailers can quickly and accurately evaluate and size the power of their innovative ideas early in the process to reduce risk, increase success and avoid expensive failures.
We have an industry-leading innovation solutions portfolio.
This includes Hendry, which clearly defines a category based on consumer needs and then hones in on the product attributes that are important. To drive new-product success, these attributes should be visible in the new product.
Concept testing uses shopper behavior to optimize the odds of new-product success.
Prior to launch, concept testing is used to “try out” the new product for feedback from real consumers.
How We’re Different
THE INDUSTRY'S MOST-VALIDATED APPROACH
EARLIER NEW-PRODUCT CONCEPT RESULTS
DATA-BASED, INTEGRATED PROCESS
Our concept-testing capabilities allow you to test multiple new-product concepts within days. We combine data and insights into a fully integrated service that supports the entire new-product innovation process. This includes white-space identification using Hendry, the industry’s most validated approach to create a predictive model of the market, which estimates the impact of updating strategies for your existing brands and identifying potential high-growth innovation opportunities.
A national premium coffee brand wanted to grow packaged coffee sales through a targeted email campaign. Read More
What Our Clients Are Saying
“IRI concept tests are our new staple in our go-to-market innovation process. We will not go to market without testing via IRI!”
How can we help you supercharge growth and profitability?
FACTS ABOUT US
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us