Gain new insights into what consumers do and activate against them at speed.
Understand all of the consumer dynamics that are driving your brand and category growth.
Uncover incremental high-potential new “white space” opportunities.
Profile shoppers based on purchase behavior and attitudes, including toward specific custom client views, to match to a client’s own proprietary consumer databases.
Get in front of the right people in the right place at the right time, and reinforce it with our media solutions.
Define the perfect audience for your products using our proprietary IRI ProScores®.
See it in Action
IRI’s Hispanic Insights Advantage helps marketers track and measure Hispanic consumer performance at a granular level.
Get deeper, broader and faster consumer insights with IRI Shopper Loyalty, which includes frequent shopper data from 65 million loyalty card households making over 30 million shopping trips per week.
Determine which CPG products that households are likely to buy, where they will shop, and how much of their wallet they will spend at a particular store.
Our market-leading consumer and shopper solutions include world-leading experts, our extensive panel and a rich portfolio of capabilities – all designed to help you reach the right consumer at the right place and with the right message.
Our consumer and shopper capabilities are hosted on our IRI Liquid Data® platform, enabling speed to insights.
Our industry-leading partnerships with Kantar Shopcom, Oracle Data Cloud and Experian contribute to our large, integrated and actionable data sets.
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us