Press Releases

IRI Announces Next Generation Purchase-Based Targeting Capabilities With IRI Verified Audiences

January 11, 2017

Breakthrough Purchase-Based Targeting to Maximize Precision and Relevancy

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Sobeys Inc. Chooses IRI as Its New Analytics Partner

January 10, 2017

IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced today it has entered into a long-term strategic relationship with Sobeys Inc.

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IRI Launches Revenue Growth Management Suite for Mid-Market CPG Companies

December 15, 2016

Suite of Integrated Solutions Helps Identify Revenue Management Opportunities and Drive Revenue and Profit Growth

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IRI and Turner Find ROI Growth Potential for CPG Brands in a More Balanced Approach Between Promotion and Media Advertising

December 13, 2016

A study reveals that a 10 percent shift in spend from promotions to media will increase marketing ROI by 10 to 25 percent.

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New IRI Study Reveals Cross-Generational Interest in Adult Beverages

December 06, 2016

As U.S. Consumer Base Diversifies, So Does Interest Within Alcoholic Beverage Landscape

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IRI and Clavis Insight Join Forces to Deliver Most Comprehensive E-commerce Measurement and Insights Solution

December 05, 2016

E-Market Insights – Private Cloud™ Solutions Will Deliver In-Depth E-commerce and In-Store Cause and Effect Analytics to Maximize CPG Marketers’ Sales and Growth Strategies

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IRI and Costco Wholesale Announce Launch of Costco CRX Australia

November 30, 2016

Enhanced Data and Technology Offerings Enable Category Performance Benchmarking, Real-Time Sales Tracking and Complete Supply Chain Management to Vendors

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IRI Enhances Consumer and Shopper Segmentation Solution in Alliance with Survey Sampling International

November 29, 2016

IRI Enhances Consumer and Shopper Segmentation Solution in Alliance with Survey Sampling International

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IRI CEO Andrew Appel to Join Panel Discussing the Rise of People-Based Marketing at Variety’s Big Data Summit

November 09, 2016

IRI President and CEO Andrew Appel will participate in the panel “Now It’s Personal — the Rise of People-Based Marketing” at the Variety Big Data Summit. The panel will discuss the rise of people-based marketing and how to use data and platforms to create highly customized exp...

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New IRI Report Examines Stagnant Private Label Trends and Provides Strategies to Spur Growth

November 02, 2016

Private Label Can Play Important Role in Driving Shoppers’ Excitement and Engagement, Bringing True and Sustainable Growth

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IRI and Research Now Expand Alliance to Leverage 1.1 Million U.S. Consumer Panelists for Deeper Insights into Actual Shopper Behavior

October 27, 2016

IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter healthcare companies, and Research Now®, the global leader in digital data collection to power analytics and insights, announced that they are expanding their relation...

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IRI’s Sally Lyons Wyatt to Join Panel Highlighting the Power of Produce at PMA’s 2016 Fresh Summit

October 11, 2016

IRI’s Sally Lyons Wyatt will join industry leaders for the Produce Marketing Association’s 2016 Fresh Summit in a panel titled “Global Connections Community: The Power of Produce.” Led by Anne-Marie Roerink from 210 Analytics, the session will delve into the Food Marketing Ins...

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New IRI Report Finds Shoppers Spreading Their Dollars Across More Channels and Store Formats

September 28, 2016

Retailers Must Not Only Retain Current Customers, But Also Move Them Up the Loyalty Ladder To Drive Growth

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IRI CEO Andrew Appel to Join Panel Discussing Audience Measurement at Advertising Week 2016

September 26, 2016

IRI President and CEO Andrew Appel will be part of the Advertising Week New York “Measuring Up” panel discussion highlighting the new era of measuring the effectiveness of advertising spend in today’s data-driven world.

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IRI Uncovers How to Find Growth on Evolving Shopper Journey at Path to Purchase Expo

September 21, 2016

During their Path to Purchase Expo presentation, “Finding Growth on the Rapidly Evolving Path to Purchase,” IRI’s Robert Tomei and Larry Levin will discuss the impact the changing consumer and shopper landscape is having on the shopper journey, and how marketers can find those...

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IRI Expert Provides 2016 Mid-Year Results on Beer Category and Craft Beer Segment

August 30, 2016

RI beverage alcohol expert, Dan Wandel, will examine how the beer category and craft segment performed during the first half of 2016 in his presentation, “Fasten Your Seat Belts,” during the Brewers Association Power Hour interactive teleconference. 

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IRI’s Chris DuBois to Highlight Prepared and Specialty Food Trends at R&D Applications Seminar

August 16, 2016

IRI’s Chris DuBois will join industry leaders at the Prepared Foods R&D Applications Seminar and present a session titled “Understanding the Growth Behind Prepared and Specialty Foods.”

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IRI’s Sally Lyons Wyatt and Tim Grzebinski to Discuss State of the Snack and Bakery Industry During Webinar

August 15, 2016

During the “State of the Industry: Snack & Bakery” editorial webinar, presented by Snack Foods & Wholesale Bakery, IRI’s Sally Lyons Wyatt and Tim Grzebinski will join industry experts Tom Dempsey and Robb MacKie to discuss key developments within snack and bakery, addressing ...

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IRI's 2016 HispanicLink Study Reveals Hispanic Shoppers' Outsized Interest in CPG E-commerce

August 10, 2016

Hispanic Population Impact on U.S. Shopping Trends Accelerating, IRI’s Eighth Hispanic Shopper Study Notes

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