Press Releases

Nation’s Top CPG and Retail Leaders Reveal How to Stay One Step Ahead at 2018 IRI Growth Summit

April 10, 2018

Keynote Speakers Include Executives from Albertsons, Skinnygirl, Clorox and More

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IRI’s Sharat Mathur to Speak on New Frontiers in Pricing Analytics at SAS Global Forum 2018

April 09, 2018

On April 10, IRI’s Sharat Mathur will present a session at SAS Global Forum. During his session, “New Frontiers in Pricing Analytics,” Mathur will provide insights into the state of play in pricing and promotion analytics, with a specific focus on the CPG industry.

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New IRI Report Reveals Key Indicators for Predicting Future Store Performance

March 29, 2018

Introduces Share of Wallet and Consumer Sentiment Strategies to Maximize Share

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IRI and AnalyticsIQ Join Forces to Enhance Social Media Targeting and Reach Influential Users

March 28, 2018

New Digital Audience Tool Enables Marketers to Reach High-Value Social Media Users

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IRI to Discuss CPG and Retail Innovation at 2018 Food Marketing Conference

March 15, 2018

On March 19, IRI’s consumer and shopper expert, Robert I. Tomei, will discuss consumer-first retail experiences during the panel “Retail Reinvention: Making the Customer Hero” at the 2018 WMU Food Marketing Conference.

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IRI’s Lynne Gillis to Speak on Shopping Habits of Generation Z at Shoptalk 2018

March 14, 2018

On March 18, IRI’s Lynne Gillis will present a session during Shoptalk’s Grocerytalk program.

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IRI’s Sally Lyons Wyatt to Explore New Snacking Trends at SNAXPO 2018

March 08, 2018

On March 13, IRI’s snacking expert, Sally Lyons Wyatt, will cover the most interesting current and emerging trends in the snacking industry during her presentation, “New and Emerging Snack Trends,” at SNAXPO 2018.

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IRI’s Sally Lyons Wyatt and Larry Levin to Discuss Confectionary and Snack Market at NCA State of the Industry Conference

March 05, 2018

Join IRI’s Sally Lyons Wyatt and Larry Levin as they discuss the latest buying and consumption trends within the confectionary and snacking industries during their session titled “State of the Market” at NCA’s State of the Industry Conference.

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Dentsu Aegis Network Integrates IRI Premier CPG Audiences into M1 People-Based Platform

March 01, 2018

Dentsu Aegis Network announces today that M1, the network’s 100 percent people-based insights, planning, activation and measurement platform, will be the first major agency network to link the consumer packaged goods that people buy to the media platforms they utilize with IRI...

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IRI Examines Digital Advertising and TV Ad-Buying at LiveRamp’s RampUp 2018 Conference

February 27, 2018

On March 5, IRI’s JP Beauchamp will present a session with Bridget Brett, head of TV operations for LiveRamp, and John Hoctor, CEO of Data Plus Math. During their session, “Audience-Based TV Buying,” Beauchamp, Brett and Hoctor will discuss what is and is not resonating with c...

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IRI Pinpoints How Flu Uptick Is Impacting U.S. Markets and Helps Retailers Keep Medicine on Shelves for Consumers

February 07, 2018

Flu Escalating Rapidly in Houston, New Orleans, Mobile and San Diego; IRI Illness Tracking Correlates How Flu Prevalence and Purchase Behaviors Vary at Market Level

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IRI and Alphonso Combine Industry’s Largest TV Data Set With Consumer Shopping Data for Cross-Platform Sales Attribution Measurement

February 06, 2018

IRI Lift leverages Alphonso TV Data Cloud to connect the dots between TV ads and consumer purchases

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IRI Report Analyzes Impact of ALDI’s Expansion

January 30, 2018

Second in a Series of Market Shift Studies Assists Retailers and Manufacturers in Preparing for Deep-Discount Retailer’s Entry Into New U.S. Markets

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IRI Executives to Speak on Top Trends in Fresh, CPG Growth and Generation Z at FMI Midwinter Conference

January 23, 2018

IRI’s Larry Levin and Sally Lyons Wyatt will present two sessions at FMI’s Midwinter Conference. During their sessions, “Top Trends in Fresh: The Consumer’s Perspective,” Levin and Lyons Wyatt will discuss what is and is not resonating with consumers.

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IRI Examines Latest Consumer Confidence and Online CPG Shopping Behaviors

January 16, 2018

IRI Consumer Connect Survey Reveals Seniors Feel Good about Finances, While Millennials and Generation X Are Least Confident; More Than One-Quarter of Shoppers Regularly Buy Grocery Items Online

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New IRI Report Details Value of Contextually Relevant Advertising

December 18, 2017

Strategically deploying ads for attention and alignment can increase ROI by up to 30 Percent

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IRI and Limbik Partner to Create More Effective Video Advertising Content

December 13, 2017

IRI®, the global leader in innovative insights, audience and measurement solutions and services for consumer, retail and media companies, and Limbik, the company building the first open data studio for short-form video, today announced a partnership that will further empower m...

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New IRI Report Analyzes Impact of Lidl’s Entry into the U.S. Market

December 06, 2017

First in a series of Market Shift Studies aims to help retailers and manufacturers navigate the evolving market

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Viant Partners with IRI to Deliver People-Based Targeting and Measurement for CPG and Retail Marketers

December 05, 2017

Deterministic partnership between Viant and IRI significantly enhances advertisers’ ability to increase precision and measure sales lift

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IRI Announces Launch of Next-Generation E-Commerce Measurement and Insights Solution

November 16, 2017

Enhanced capability tracks online purchase data from major online retailers with unmatched granularity and speed

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