Press Releases

New IRI Report Shows How CPG Players Can Win by Innovating across Market Segments

September 20, 2017

CPG Brands That Position Their Products around the Attributes Sought by Shoppers Can Extend Their Appeal to Multiple Demographics and Gain Real Advantage as a Result

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IRI Survey Uncovers Distinct Attitudes and Behaviors of the First Native Digital Generation: Generation Z

September 19, 2017

Key Insights on New Shopper Population Find Social Media and In-Store Experience Are More Influential than Ever

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IRI Expands E-Commerce Suite with E-POS Measurement Solution

September 14, 2017

Offers access to online point-of-sale data from leading retailers to deliver more granular insights into purchase behavior

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IRI’s Andrew Appel to Participate in Fireside Chat At BMO Capital Market’s 17th Annual Back to School Conference

September 13, 2017

IRI President and CEO Andrew Appel will join BMO Capital Markets, Dan Salmon for a fireside chat followed by an audience Q&A. During the session, they will discuss emerging trends in the rapidly evolving big data and analytics marketplace as well as competitive growth strategi...

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IRI and General Mills to Discuss Owned Media During 2017 GMA Leadership Forum

August 31, 2017

n, “Owned Media: The Powerful Marketing Lever Your Business Is Overlooking,” will highlight key learnings on how to set up programs for success, as well as describing the specific ways in which one brand has harnessed the power of member data, online and offline, as a lever to...

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Boots UK and IRI announce customer insight platform partnership

August 23, 2017

Boots UK announces today that it has partnered with IRI to develop and operate a range of world-class customer insight tools for its product brands*.

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IRI’s Sally Lyons Wyatt to Address PMA Fresh Connections Brazil on Maintaining Sales in a Challenging Economy

August 22, 2017

This one-day conference creates a forum for a wide range of companies involved with fresh products, including importers/exporters, retailers, growers-shippers, logistics companies and government officials.

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IRI Consumer Connect Survey Finds Consumers Hesitant to Open Wallets Despite Optimistic Financial Outlook

August 08, 2017

Consumers continue to look across retailers and aisles for deals; non-edible sales struggled more than CPG industry as a whole in Q2 2017

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IRI CPG Trend Analysis Highlights Growth Opportunities across Retail Channels

July 26, 2017

Deep-Dive Assessment of Retail Channel Performance Reveals Pockets of Growth

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Cabot Creamery Co-operative Selects IRI as Its Preferred Market Insights Provider

July 25, 2017

IRI Continues to Solidify Its Track Record as the Preferred Partner of Leading CPG Companies

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Southeastern Grocers Names IRI as Its Preferred Analytics Provider in Market Measurement, Loyalty and Supply Chain

July 18, 2017

IRI®, a global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced today that it has reached a long-term agreement with Southeastern Grocers (SEG) to leverage analytics to better serve its existing custo...

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IRI to Present at ARF Regional Conference, The Untethered Shopper

July 17, 2017

IRI’s Robert I. Tomei and Larry Levin will speak at an executive breakfast session at ARF’s regional conference, The Untethered Shopper: Technology Unleashes “Bricks & Clicks & Swipes & Voice,” on July 19, 2017, in Bentonville, Arkansas.

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Carma Laboratories, Inc. Selects IRI as Its Preferred Market Insights Provider

July 12, 2017

IRI Solidifies Its Track Record as the Preferred Partner of Leading CPG Companies

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PlaceIQ and IRI Launch Expanded Partnership to Augment IRI’s Vast CPG and Retail Big Data Cloud Offering with Superior Location Data

July 10, 2017

Combination of In-store Purchase Data and More than 20 Unique Data Assets with Location-based Insights Empowers IRI Brand and Agency Clients with a Holistic View of the Customer Journey

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IRI and Pinterest Partner to Identify Campaign Optimizations and Maximize Sales Lift

June 14, 2017

IRI Lift for Pinterest Solution Will Provide the Most Accurate, Real-Time Advertising Measurement Results; Enables Marketers to Measure Pinterest’s Impact Across Entire Path to Purchase

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CROSSMARK Selects IRI as Its Preferred Analytics Provider

June 13, 2017

IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced that CROSSMARK, Inc.

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IRI Appoints Nishat Mehta as President, Media Center of Excellence

June 12, 2017

Mehta Brings 20 Years of Media and Personalization Experience Helping Companies Understand and Use the “New World of Data” to Drive Improved Marketing ROI and Enhanced Customer Relationships

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BevMo! Chooses IRI as Its Strategic Insights and Analytics Provider

June 08, 2017

IRI’s momentum as CPG retail industry’s strategic collaboration partner of choice continues

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IRI CEO Andrew Appel and Bhanu Bhardwaj to Speak at ARF 2017 Audience Measurement Conference 

June 06, 2017

IRI President and CEO Andrew Appel and Bhanu Bhardwaj will present at the ARF 2017 Audience Measurement Conference from June 12 to June 13, 2017. Appel will present a talk titled “Deterministic vs. Probabilistic Audience Data,” where he will discuss the certainty that separate...

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IRI Survey Finds Click-and-Collect Programs to Be Core Engine Behind CPG E-commerce Growth

June 05, 2017

IRI today announced that a new survey revealed click-and-collect shopping programs, where shoppers can place orders online and pick up their items at a nearby retail location, are a core driver of growth in e-commerce purchases of consumer packaged goods (CPG).

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