Press Releases

IRI Recognized by Independent Research Firm as a Strong Performer in Marketing Measurement and Optimization Solutions

May 23, 2018

Independent Research Firm Cites IRI for Strong Technology Foundation, Impressive Data Assets and Industry Expertise

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IRI Consumer Connect Survey Finds 2018 Off to Slow Start, but Predictions for Year Are Favorable

May 22, 2018

Consumers Carry Conservative Spending Habits Into Q1 2018; CPG Industry Begins New Year With Low-Level Growth

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IRI’s Sally Lyons Wyatt and Larry Levin to Discuss Confectionary and Snack Market at NCA’s Annual Sweets & Snacks Expo

May 21, 2018

IRI’s Sally Lyons Wyatt and Larry Levin will discuss the latest buying and consumption trends within the confectionary and snacking industries during their session, titled “State of the Market,” at the 2018 Sweets & Snacks Expo in Chicago.

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IRI and Columbia University’s Center for Pricing and Revenue Management Announce 2018 Pricing Analytics Program

May 10, 2018

Two-day program will teach executives how to leverage pricing analytics to better understand consumers and drive profitable growth

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Selecting ‘Metrics That Matter’ Critical to Creating Collaborative Organizations, Notes New IRI Report

May 08, 2018

Focus on Ranking Metrics of Critical Trade and Merchandising Activities to Maximize Program Impact and ROI

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IRI Enhances Suite of Solutions through Artificial Intelligence and Machine Learning

April 18, 2018

IRI’s Industry-Leading Tools for Marketers Leverage AI and Machine Learning for Faster, Smarter, Integrated Insights and Solutions

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IRI Uncovers Distinct Purchase Motivators of Emerging and Powerful Generation Z Shoppers

April 18, 2018

IRI’s Generational Study Uncovers Keys to Understanding and Designing Personalized Marketing Strategies That Win with Gen Z Shoppers

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New IRI Report Analyzes Impact of Amazon’s Acquisition of Whole Foods

April 17, 2018

Third in a Series of Market Shift Studies Assists Retailers and Manufacturers in Adapting to Changes in the Retail Landscape

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PlaceIQ and IRI Team Up to Analyze Lift Measurement of Elusive Out-Of-Home Sponsorship Marketing, Linking Visitation Back to Offline Sales 

April 17, 2018

New Joint White Paper Details Case Study, Explores Benefit of Layering Purchase and Location Data for Driving Sales, Measuring Lift and Proving Value of Sponsorships

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IRI and Data Plus Math Announce Media Solution for Deeper TV Campaign Analysis

April 17, 2018

Integration Combines Superior, Household-Level Purchase Data with Cutting-Edge Advanced TV Attribution Insights

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IRI and Omnicom Media Group Announce Preferred Partnership for Omnicom Media Group’s Annalect Data and Analytics Division

April 16, 2018

IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Omnicom Media Group, the media services division of global advertising, marketing and corporate communications company Omnicom Group Inc.

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IRI Announces Most Successful Consumer Packaged Goods Brands of 2017

April 16, 2018

Small Companies Now Account for One-Quarter of New Product Pacesetter Dollar Sales; Innovation Trends Heavily Influenced by Millennials

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Nation’s Top CPG and Retail Leaders Continue to Educate and Inspire Attendees to Stay One Step Ahead at 2018 IRI Growth Summit

April 11, 2018

Keynote Speakers Include Executives from Kroger, Constellation Brands and More

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Nation’s Top CPG and Retail Leaders Reveal How to Stay One Step Ahead at 2018 IRI Growth Summit

April 10, 2018

Keynote Speakers Include Executives from Albertsons, Skinnygirl, Clorox and More

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IRI’s Sharat Mathur to Speak on New Frontiers in Pricing Analytics at SAS Global Forum 2018

April 09, 2018

On April 10, IRI’s Sharat Mathur will present a session at SAS Global Forum. During his session, “New Frontiers in Pricing Analytics,” Mathur will provide insights into the state of play in pricing and promotion analytics, with a specific focus on the CPG industry.

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New IRI Report Reveals Key Indicators for Predicting Future Store Performance

March 29, 2018

Introduces Share of Wallet and Consumer Sentiment Strategies to Maximize Share

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IRI and AnalyticsIQ Join Forces to Enhance Social Media Targeting and Reach Influential Users

March 28, 2018

New Digital Audience Tool Enables Marketers to Reach High-Value Social Media Users

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IRI to Discuss CPG and Retail Innovation at 2018 Food Marketing Conference

March 15, 2018

On March 19, IRI’s consumer and shopper expert, Robert I. Tomei, will discuss consumer-first retail experiences during the panel “Retail Reinvention: Making the Customer Hero” at the 2018 WMU Food Marketing Conference.

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IRI’s Lynne Gillis to Speak on Shopping Habits of Generation Z at Shoptalk 2018

March 14, 2018

On March 18, IRI’s Lynne Gillis will present a session during Shoptalk’s Grocerytalk program.

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IRI’s Sally Lyons Wyatt to Explore New Snacking Trends at SNAXPO 2018

March 08, 2018

On March 13, IRI’s snacking expert, Sally Lyons Wyatt, will cover the most interesting current and emerging trends in the snacking industry during her presentation, “New and Emerging Snack Trends,” at SNAXPO 2018.

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