Press Releases

IRI and Influential Demonstrate Effectiveness of 5-hour ENERGY Influencer Marketing Campaign

May 01, 2019

5-hour ENERGY shots influencer campaign’s return on ad spend is more than six times higher than average social media food campaigns

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IRI Launches In-Flight Measurement Optimization Solution for Increased Speed in Obtaining Real-Time Campaign Insights

April 23, 2019

Expands IRI’s Expansive Portfolio of Solutions for Real-Time Measurement of Ongoing Campaigns

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IRI to Break Down Generational Shopping Habits and Their Impact at NFRA Executive Conference

April 08, 2019

During his session titled, “Uncovering Hidden Gems of Gens,” IRI’s Chris von der Linden will present research on what drives different generations within the grocery store, their unique shopping behaviors and the implications of these insights for manufacturers and retailers a...

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IRI to Discuss Store Brand Trends and Growth Strategies at ECRM Store Brands Health and Beauty Care EPPS Conference

April 08, 2019

On April 8, IRI’s Kathleen Kemmet will discuss why store brands are outpacing the growth of national brands, particularly across health and beauty categories, during her session titled “Store Brands Trends & Opportunities.”

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Trax and IRI Form Alliance to Enhance CPG Shelf Execution

April 04, 2019

Trax, the leading provider of computer vision solutions for retail, and IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, have formed an alliance that provides consumer packaged goods manufacturers with greater insights for be...

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IRI and CHPA Study Finds OTC Medicines Save U.S. Health Care System $146 Billion Each Year

March 28, 2019

IRI National Consumer Panel survey results quantify direct and indirect savings, driven by access to self-treatment and substitution of OTC products for prescription drugs

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IRI to Share Insights on Consumer Food Shopping Trends at 54 th Annual Food Marketing Conference

March 25, 2019

CPG companies know that U.S. consumers’ eating preferences cross a wide spectrum. Understanding the factors that drive these variances is the key to innovating product lines and capturing more “share of stomach.”

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IRI Strengthens Leadership in C-Store Channel Coverage With New and Expanded Retailer Relationships

March 13, 2019

IRI partners with the 10 largest convenience chains in the United States

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IRI Integrates Artificial Intelligence and Machine Learning into Leading Suite of Analytic Solutions

March 13, 2019

IRI’s enhanced technology automatically scans vast data assets to highlight the best opportunities for growth

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IRI and SPINS Offer Expanded Product Label and Ingredient Insights to Drive Success in Natural and Wellness

March 13, 2019

Comprehensive IRI and SPINS joint offering combines industry-leading technology and unparalleled natural and organic insights to help retailers and brands meet the health and wellness needs of today’s consumers.

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IRI CEO Andrew Appel Shares Perspective on the Technology of Tomorrow at Annual IRI Growth Summit

March 12, 2019

Appel Addresses How Artificial Intelligence and Actual Intelligence Will Power Future Growth

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IRI Releases Findings of New Cannabis Attitude and Usage Study

March 12, 2019

Insights Measure Key Motivators for Legal Adult Marijuana and CBD Use, Provide Insights into Legalization Impact and Opportunities for CPG Industry

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BCG and IRI Research Study Reports Promising CPG Growth in 2018

March 12, 2019

After years of challenging industry dynamics, research released today by IRI® and Boston Consulting Group (BCG) found slightly accelerated growth for consumer packaged goods (CPG) companies in 2018.

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IRI Finds Current Flu Season Starting Earlier, Lasting Longer and Affecting Fewer

March 11, 2019

New IRI Research Reveals Millennials Harder Hit. Flu Season Starting Earlier in Recent Years and Health Care Product Sales Declining, Sometimes Dramatically

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NYU Stern for Sustainable Business and IRI Launch New Sustainable Share Index™

March 11, 2019

New, seminal research shows that sustainability is driving market growth in CPGs

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IRI to Discuss Strategic Shifts Happening In-Market and at Walmart at Bentonville E^HACKATHON

March 08, 2019

On March 26, IRI’s Sam Gagliardi will discuss shifts in industry trends taking place both in-market and at Walmart. IRI is partnering with Edge by AscentialTM for this one-day event with industry leaders, hacking the future of e-commerce. At the hackathon, attendees will learn...

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IRI’s Kristin Hornberger and Nishat Mehta Present at CHPA Annual Executive Conference

March 07, 2019

On March 18, IRI’s Kristin Hornberger will showcase the Consumer Healthcare Industry and its competitive landscape and prospective growth opportunities for manufacturers in 2019 during her session titled, “The Evolving Competitive Landscape.”

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IRI Outlines Key Trends Shaping Confectionery Marketplace at NCA Conference

March 04, 2019

During a session titled, “State of the Industry,” IRI’s Larry Levin and Sally Lyons Wyatt will outline key trends shaping the confectionery marketplace.

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IRI’s Sally Lyons Wyatt to Speak at AFFI-CON and The NGA Show

February 22, 2019

During a session titled “The Power of Frozen,” at AFFI-CON, IRI’s Sally Lyons Wyatt will discuss the why, where and who behind frozen food aisle growth with president and CEO of the American Frozen Food Institute (AFFI) Alison Bodor, and 210 Analytics, LLC principal Anne-Marie...

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