Press Releases

IRI Report Shows How CPG Companies Collaborate on Advanced Technology Platforms to Better Serve Customers and Generate Growth

September 04, 2019

IRI Retail Collaborative Gateways Close Gaps Between Retailers and Suppliers to Improve Processes, Reduce Costs and Drive Growth

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IRI Joins Forces with Vistar Media to Measure Sales Lift from Digital Out-of-Home Advertising

August 27, 2019

Alliance Provides Marketers Accurate, Fast Reporting on the Efficacy of Digital Out-of-Home Ads

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IRI’s Vijoy Gopalakrishnan to Discuss Brand Lift Studies at ARF Leadership Lab

August 13, 2019

On August 14, IRI’s Vijoy Gopalakrishnan will discuss the applicability and pros and cons of randomized control treatments (RCTs) in lift studies.

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IRI to Examine How CPG Companies Are Shaping Acquisition Strategies at GMA Leadership Forum; IRI Also Participating in the Partner Power Connect Program

August 12, 2019

On Aug. 14, IRI will participate in the Partner Power Connect Program, where GMA member companies will have the opportunity to meet one-on-one with various principal and partner-level associate members to understand respective goals and resources to better align capabil...

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IRI and Ogury Expand Relationship to Strengthen Analytics Capabilities 

August 06, 2019

IRI and Ogury Expand Relationship to Strengthen Analytics Capabilities 

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IRI Consumer Connect Survey Finds CPG Non-Edible Sales Trends Mixed Despite Consumer Confidence at All-Time High

July 31, 2019

Consumers focused on saving money; non-edible unit sales down, while dollar sales up

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IZEA Joins Forces with IRI to launch InfluenceImpact

July 30, 2019

New Offering Measures Influencer Marketing Impact on In-Store CPG Retail Sales

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IRI Appoints Carrie Shea as Managing Partner of Growth Consulting

July 25, 2019

Shea Brings More than 25 Years of Growth Strategy Consulting Experience to IRI

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IRI Appoints Chief Financial and Chief Human Resources Officers

July 24, 2019

Mike Eklund appointed chief financial officer; Evan Swidler to join IRI as chief human resources officer

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IRI’s Sam Gagliardi to Discuss the Omnichannel Consumer at CHPA’s 2019 Marketing Conference

July 22, 2019

On July 24, IRI’s Sam Gagliardi will discuss how brands can retain consumers who are exploring new ways to meet their needs and wants. This session will provide key insights into omnichannel consumers, including their behaviors and attitudes, how they are migrating to buying o...

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IRI’s Jennifer Pelino and Carl Edstrom to Present at ARF SHOPPERxSCIENCE 2019

July 08, 2019

Shopper marketing is changing rampantly, and staying competitive in today’s shifting retail consumer landscape can be challenging. Since disruption is creating more opportunities than challenges, the industry is responding with new approaches to succeed, increase market share ...

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New IRI Report Identifies Steps for Continuing to Grow a Product’s Value Proposition Even as Prices Increase

June 26, 2019

According to a new IRI Point of View, “The Psychology of Pricing: Reshaping Your Elasticity Curve,” when thinking about pricing, brands should combine traditional pricing best practices with product development and marketing initiatives in order to adjust shoppers’ perceived v...

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4C and IRI Deepen Relationship for Linear TV and OTT

June 18, 2019

Expanded Scope Integration Allows for Multi-Channel, Audience-Based Planning and Buying Using Purchase Data

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ANA SeeHer Expands Validation on Gender Equality in Ads with Sales Data from IRI Lift

June 17, 2019

Groundbreaking study in partnership with ANA’s SeeHer concludes that closing the gender gap in advertising is good for business

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IRI Expands Presence at 2019 Cannes Lions; Hosts IRI Cannes Clubhouse

June 17, 2019

Experts to Share Insights across Multiple Forums on Artificial Intelligence, Gender Equality, Big Data and Marketing, and Media Effectiveness

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IRI Consumer Connect Survey Finds Younger Millennials Outspending Older Cohorts on Food and Beverage Purchases

June 04, 2019

Edibles’ Inflation Softened in Q1 2019; Interest in Sustainable and Plant-Based Products Continues to Grow

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IRI and BDS Analytics Join Forces to Provide a Fully Integrated Understanding of the Legal Cannabis and CBD Market

May 29, 2019

Combines BDS Analytics’ Cannabis Retail Data and Cannabinoid Expertise with IRI’s Leading Technology to Enable Access to Cannabis Data and Insights on a Best-in-Class Analytics Platform

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IRI and Label Insight Join Forces to Provide Enhanced Ingredient-Level Insights and Analysis

May 28, 2019

New capability helps CPG manufacturers and retailers track growth and opportunities, leveraging thousands of new product and label attributes within the IRI Liquid Data platform

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IRI to Present on Skillsets Required of Modern-Day Researchers and Tips for Managers to Help Teams Succeed at The ARF Women in Analytics Event

May 21, 2019

On May 22, IRI’s Jennifer Pelino will present individually and with a panel of women industry leaders on the researcher’s role within organizations and best methods for recruiting, hiring and structuring strong teams in their event, titled, “The New Researcher: What skills you...

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IRI to Reveal Trends to Watch in the Snacking and Confectionery Markets at the NCA Sweets and Snacks Expo

May 20, 2019

On May 21, IRI’s Sally Lyons Wyatt will share the latest trends in snacks and how retailers can leverage consumer snacking habits to grow their bottom line during her session, “State of the Industry – Snack: Snacks Rule Center Store.” On May 22, IRI’s Larry Levin will provide ...

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