WHO: Robert I. Tomei, President, Consumer & Shopper Marketing, Core Content and Insight Services, IRI®
Larry Levin, Executive Vice President, Consumer & Shopper Marketing, IRI
WHAT: IRI’s Robert I. Tomei and Larry Levin will speak at an executive breakfast session at ARF’s regional conference, The Untethered Shopper: Technology Unleashes “Bricks & Clicks & Swipes & Voice,” on July 19, 2017, in Bentonville, Arkansas. Tomei and Levin will present a talk titled “The Connected Consumer,” where they will discuss the digital era and how it is affecting companies’ planning, shopping and product line.
WHY: The digital revolution is in full adoption and core to the consumer, whether he or she is planning to shop, in the midst of walking the aisle, or preparing and using the wide array of consumer packaged goods found in homes across the United States.
Digital is no longer a “nice to have” but a “need to have.” Consumers spend little time planning for shopping, and maximizing the digital connection made with them becomes a catalyst for brands to win their hearts, minds and budgets. Leaders must also understand how manufacturers and retailers have the “right” to connect with consumers and their bounds of permission in this important relationship.
WHEN: The Connected Consumer
Wednesday, July 19, 2017
8:15 – 9:15 a.m. CDT
WHERE: The Untethered Shopper: Technology Unleashes “Bricks & Clicks & Swipes & Voice”
21C Museum Hotel
200 NE A Street
Bentonville, AR 72712
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. IRI enables manufacturers and retailers to take advantage of today’s advanced technology to create new levels of personalization that lead to accelerated, sustained growth. More information is available at http://www.iriworldwide.com/.
Phone: +1 312.474.3675