WHO: Kathleen Kemmet, Executive, IRI®
WHAT: On April 8, IRI’s Kathleen Kemmet will discuss why store brands are outpacing the growth of national brands, particularly across health and beauty categories, during her session titled “Store Brands Trends & Opportunities.”
WHY: Today, consumers expect more, including a personalized shopping experience. As store brands’ market share rises, national brand manufacturers must be quick to react and identify new key segments to target and drive growth.
WHEN: Monday, April 8, 2019
1:30 p.m.-2:15 p.m. PDT
WHERE: Store Brand Health and Beauty Care EPPS
Bally’s Las Vegas Hotel & Casino
3645 S. Las Vegas Blvd.
Las Vegas, NV 89109
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
Phone: +1 312-474-3675