New Alliance Offers Integration of On-Premise POS Data and Breaks the On-Premise Code
CHICAGO and Leesburg, Va. — June 17, 2015 — Information Resources, Inc. (IRI™), a global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, and GuestMetrics, the leader in capturing point-of-sale (POS) data from restaurants and bars in the United States, today announced they have increased their data collection from restaurants and bars by 50 percent for a total of more than 15,000 on-premise locations. IRI and GuestMetrics offer the most comprehensive view of the shopper, with POS data now being gathered for the on-premise channel. The on-premise channel represents total consumer spending of more than $680 billion.
This is a major step forward, since on-premise tracking information has been traditionally scarce, especially in comparison to the robust tracking capabilities available in off-premise channels, such as grocery and drug. So now, restaurant operators and their suppliers can track and manage their business in the important on-premise channel in a similar manner as retailers and CPG manufacturers do in the off-premise channel with IRI and GuestMetrics’ data.
In just over a year, the exclusive alliance between IRI and GuestMetrics has produced impressive results for restaurant and alcohol companies eager to drive growth and increase market share. “To date, we now have 30 of the largest alcohol suppliers in the country as clients, and on the restaurant side, we have included either census-level data or key franchise groups from half of the 10 largest chains in the country,” said Brian Barrett, president of GuestMetrics.
“Our alliance with GuestMetrics has proven to be tremendously impactful,” said Piyush Chaudhari, president of the Americas and Global Strategy, IRI. “The expansion of our solutions to include on-premise data supports CPG manufacturers and suppliers to the food service industry with the strategic insight and tactical knowledge to allocate resources in a way that optimizes ROI.”
GuestMetrics collects check-level data from the point-of-sales (POS) systems of over 15,000 restaurants and bars generally representative of the broad on-premise sector across geographies, and with respect to the makeup of casual dining, bars/clubs, fine dining and lodging. GuestMetrics turns billions of raw transactions into intelligible information that is transforming the business operations of everyone from the independently owned bar/restaurant on the corner, to multinational chains, to the food and beverage companies that supply them. Please visit www.GuestMetrics.com for more information and to schedule a free demonstration.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as GuestMetrics, BlueKai (an Oracle company), The Boston Consulting Group, comScore, Datalogix (an Oracle company), Experian, GfK, GuestMetrics, Ipsos, Kantar, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle Social Cloud, Rentrak, SPINS, Univision, MasterCard Advisors and others.
IRI is a leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter health care industries by pinpointing what matters and illuminating how it can impact their businesses. Move your business forward at www.IRIworldwide.com.
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