WHO: Steve Ramsey, Executive Vice President, Practice Leader, IRI
Sally Lyons-Wyatt, Executive Vice President, Practice Leader, IRI
Rick Stein, Vice President, Fresh Foods, FMI
WHAT: The food retail landscape continues to change as consumers’ shopping and eating habits evolve to fit their modern, on-the-go lifestyles. The CPG industry has experienced more changes in the past five years than over the previous 50 — and this trend is expected to endure in the years to come.
IRI® is teaming up with FMI and the FMI Fresh Executive Committee for the second year in a row to highlight 2017’s top trends in fresh foods at the FMI Midwinter Executive Conference, the premier industry event for food retail leaders. FMI’s Rick Stein and IRI’s Steve Ramsey and Sally Lyons-Wyatt will unveil the latest research in fresh food during a special presentation titled “Top Trends in Fresh.” The session will present the top five fresh food trends that will guide food retail sales in 2017.
IRI and FMI will further expand on each trend through a series of free monthly webinars, kicking off in February and extending through July. The first webinar will focus on Holistic Health and will be held Feb. 23, with registration beginning in early February.
WHY: Food retailers know the retail landscape is changing, particularly as the store perimeter plays a bigger role in grocery trips, but do they know how to respond to those changes? IRI and FMI have analyzed substantial data and carried out extensive research, sponsored by Burris Logistics, to focus on the trends that will have the biggest impact on perimeter sales, including fresh meat, deli, produce, bakery, seafood and prepared foods. Retailers that can implement strategies in response to the following trends will succeed in driving growth in 2017 and beyond:
- Holistic Health: Growth in fresh foods will continue to increase as consumers continue to evolve their holistic health practices to enhance their lifestyles.
- Social and Cultural Alignment: Understanding and alignment with key claims, attributes and insights can help increase sales more quickly than competition and improve brand equity.
- Atomization of Personalization: There will be continued rise of specialty departments and customized services as well as an explosion of assortment demands driving the need for personalization.
- Hyperlocalization: As consumers refine their definition of local, new business models are being created that challenge established ones and are forming a new landscape of competition.
- Customization to the New Consumerism: Retailers are experimenting with radical new formats and assortments to meet new consumer needs. Item management is transforming to preparation management.
WHEN: Sunday, Jan. 29, 2017, 1:30-2:15 p.m. ET
WHERE: FMI Midwinter Executive Conference
Fairmont Scottsdale Princess
7575 East Princess Dr.
Scottsdale, AZ 85255
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.
Food Marketing Institute proudly advocates on behalf of the food retail industry. FMI’s U.S. members operate nearly 40,000 retail food stores and 25,000 pharmacies, representing a combined annual sales volume of almost $770 billion. Through programs in public affairs, food safety, research, education and industry relations, FMI offers resources and provides valuable benefits to more than 1,225 food retail and wholesale member companies in the United States and around the world. FMI membership covers the spectrum of diverse venues where food is sold, including single-owner grocery stores, large multi-store supermarket chains and mixed retail stores. For more information, visit www.fmi.org, and for information regarding the FMI foundation, visit www.fmifoundation.org.
Phone: +1 312.474.3675
Phone: +1 202.220.0616\