Deeper Insights Will Accelerate Manufacturer and Retailer Growth through Enhanced Shopper Insights, Marketing Activation and Measurement of E-commerce Activity and New Shopper Journey
CHICAGO – June 29, 2015 – Information Resources, Inc. (IRI™) and Return Path announced today an alliance through which IRI will integrate data from Return Path’s Consumer Insight business and other e-commerce transactional datasets that will create the most comprehensive view of the rapidly growing online activity in the consumer packaged goods industry. With this new, integrated dataset, CPG marketers will gain a significantly enhanced understanding of e-commerce activity and the interaction of online purchasing with traditional brick-and-mortar transactions, plus a deeper awareness of the path to purchase. This complete view will provide more effective shopper insights, marketing activation, and a holistic approach to measurement.
Return Path’s Consumer Insight business provides in-depth visibility of consumer behavior in real time. It captures shoppers’ inbox data, which provides a unique, real-time view of behavior, from brand affinity to detailed purchase records. Consumer Insight provides the right data to guide smarter decisions and better business results. This is Return Path’s first comprehensive data alliance, and the company selected IRI based on its client relationships and superior e- commerce offerings.
“IRI is the first data partner to gain deep access to Return Path’s Consumer Insight data, giving IRI clients a significant advantage in gaining a better understanding of their e-commerce activity in the context of their competitive set, plus the interaction that this online activity has with their business in traditional brick-and-mortar retailers and a deeper understanding of their key consumer and shoppers’ new shopper journey,” said Robert I. Tomei, president, Consumer and Shopper Marketing, IRI. “This is an opportunity to create a best-in-class alliance to help clients gain strategic insights from previously unavailable data.”
Through the alliance, IRI will gain access to e-commerce receipt data as well as purchase data
and will collaborate with Return Path on future products and services, such as scorecards, analytic services and market share reports. In addition, the alliance will give IRI clients new access to e-commerce purchase data, including product-level, basket and unique transaction information, such as pickup versus delivery.
“IRI represents an ideal partner to bring the power of message-level inbox data to leading brands around the world,” said Eric Weinberg, chief operating officer, Return Path. “IRI’s commitment to delivering actionable analysis, and not just data, gives us an opportunity to generate immediate impact for top-tier retailers and manufacturers by uncovering shopping behaviors and preferences that can’t be seen anywhere else.”
About Return Path
Return Path is a global data solutions provider. We help companies build more secure, meaningful, and profitable relationships with consumers. Our analytics make email more effective and safer for senders, subscribers, and mailbox providers. Brands rely on Return Path Email Optimization to increase campaign performance and ROI, and on Return Path Email Fraud Protection to detect and prevent cyber-attacks. Return Path’s Consumer Insight reveals e-commerce and offline purchase trends, buyer preferences, and market changes by analyzing commercial email data. Find out more about Return Path solutions at returnpath.com.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. Therefore, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as BlueKai (an Oracle company), The Boston Consulting Group, comScore, Datalogix (an Oracle company), Experian, GfK, GuestMetrics, Ipsos, Kantar, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle Social Cloud, Rentrak, SPINS, Univision, MasterCard Advisors and others.
IRI is a leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter health care industries by pinpointing what matters and illuminating how it can impact their businesses. Move your business forward at www.IRIworldwide.com.
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