WHO: Sally Lyons Wyatt, Executive Vice President & Practice Leader, Client Insights, IRI®
Larry Levin, Executive Vice President, Consumer and Shopper Marketing & Thought Leadership, IRI
WHAT: Since permissible treating is a given, and an important way of life among today’s U.S. shoppers, IRI’s Sally Lyons Wyatt and Larry Levin will present the latest candy and snacks insights during the annual NCA State of the Industry. In their session, “State of the Industry,” they will explore the latest confectionery sales trends and provide a detailed account of what key products, marketing, and consumer preferences are driving today’s strong passion for candy. They also will take an in-depth look at the state of snacking and the influence of snacking on the confectionery category.
WHY: The confectionary category has skyrocketed into a $25 billion industry thanks to the impact of place, product, promotion and passionate consumers. As permissible treating becomes even more prevalent, it’s imperative that the industry reaches across the aisle to create winning opportunities.
WHEN: Tuesday, March 7, 2017, 8:30 a.m.–12 p.m. ET
WHERE: NCA 2017 State of the Industry
Trump National Doral
4400 NW 87th Ave.
Miami, FL 33178
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe,The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, Ipsos, Kantar Shopcom, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, Simulmedia, SPINS, Survey Sampling International, Univision and others.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure that your business can leverage data at www.iriworldwide.com.
Phone: +1 312.474.3675