Nishat Mehta, President, Media Center of Excellence, IRI®
JP Beauchamp, Principal, Media COE, IRI
On March 5, IRI’s JP Beauchamp will present a session with Bridget Brett, head of TV operations for LiveRamp, and John Hoctor, CEO of Data Plus Math. During their session, “Audience-Based TV Buying,” Beauchamp, Brett and Hoctor will discuss what is and is not resonating with consumers and how companies can leverage those discrepancies. Using data, they will examine consumer tastes and how companies can serve consumers the best ads possible.
The following day, IRI’s Nishat Mehta will present a session on digital advertising with Cision CEO Kevin Akeroyd. During their session, “Unifying Your Digital Advertising,” they will reveal how simple but powerful changes can create better experiences for consumers and better outcomes for companies.
Ad buyers and analysts have a lot of on-the-ground insights, but consequently are so in the weeds of individual channels and metrics that more strategic consumer journeys and cross-channel messages aren’t implemented as well as they could be. These sessions will discuss how advertisers can break down silos while serving consumers targeted, relevant ads.
Audience-Based TV Buying
Monday, March 5, 2018, 4:25 p.m. PST
Unifying Your Digital Advertising
Tuesday, March 6, 2018, 4:00 p.m. PST
The Fairmont Hotel, San Francisco
950 Mason Street
San Francisco, CA 94108
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
Phone: +1 312.474.3675