IRI Cited in Sections that Include Performance Measurement, Analytics and the Value of Information-as-an Asset
CHICAGO — Nov. 8, 2017 — IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced that it was cited in a new book for the digital economy titled, “Infonomics – How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage.” Written by Gartner research analyst Douglas B. Laney, “Infonomics is the theory, study and discipline of asserting economic significance to information. It provides the framework for businesses to monetize, manage, and measure information as an actual asset. Infonomics endeavors to apply both economic and asset management principles and practices to the valuation, handling and deployment of information assets.”*
According to Gartner, this book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more “infosavvy."
“IRI is honored to be cited in this book,” said Ash Patel, chief information officer, IRI. "It is time organizations begin treating data as an indispensable asset and we hope our research and technologies can help illuminate the path to maximizing the value of data.”
IRI was cited several times in the book along with many of its own clients and partners. IRI’s Ash Patel is quoted in Chapter 6: “Information Supply Chains and Ecosystems.”
*Gartner, “Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage,” Douglas B. Laney, September 2017.
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