WHO: John McIndoe, Executive Vice President and Chief Marketing Officer, IRI®
WHAT: At the Insights Association’s 2017 Insights Leadership Conference, IRI’s executive vice president and chief marketing officer, John McIndoe, will present, “New, Now, Next or Never: The Personalization Imperative.” He will outline several of the market dynamics profoundly reshaping how consumers learn about, purchase and use consumer products in the home. The presentation will continue by highlighting the opportunities created by aggressively adopting personalization strategies where consumers feel promotions, pricing and other strategies were developed just for them, noting that market research and analytics expertise is at the core of effective personalization. Finally, he will outline several strategies that can enhance the success of these personalization strategies.
WHY: Consumers are inundated with market noise, causing many to tune out. At the same time, competition among product manufacturers and retailers has become increasingly intense. Together, these trends are severely impacting revenue and margin growth for product manufacturers and retailers alike. Advances in big data and advanced analytics have given innovative marketers the solutions necessary to turn to personalization strategies for unlocking new levels of growth and customer loyalty.
WHEN: Thursday, September 28, 2017
11 – 11:30 a.m. EDT
WHERE: Insights Association 2017 Insights Leadership Conference
One South Country Road
Palm Beach, FL 33480
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
Phone: +1 312.474.3675