Press Releases

IRI, A&E and Horizon Media to Discuss Marketing Measurement during ARF Annual Conference

WHO: Eric Blankfein, EVP, Chief of WHERE Group, Horizon Media
Gary Engel, VP, Marketing Analytics, A&E
Joy Joseph, Principal, Ad Practice, IRI® Strategic Analytics

WHAT: During their Industry Deep Dive Session at the Advertising Research Foundation’s (ARF) Annual Conference, IRI’s Joy Joseph will share the stage with Eric Blankfein from Horizon Media and Gary Engel from A&E to discuss “Modeling Marketing Drivers in the Network Space.” The thought leaders will discuss the importance of measuring multiple factors simultaneously in order to provide better insights than survey-based approaches.

WHY: Measuring audience engagement is vital for media networks to understand what drives demand for their content and gives them the ability to better activate marketing levers to proactively drive engagement; a longitudinal time-series approach that measures multiple factors simultaneously provides significantly better insights than today’s survey-based approaches. 

WHEN: Monday, March 20, 2017, 12-12:30 p.m. ET

WHERE: ARF Annual Conference
New York Hilton Midtown
1335 Avenue of the Americas
New York, NY 10019

About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, GuestMetrics, Ipsos, Kantar Shopcom, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, SPINS, Univision and others.

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at


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