Press Releases

IRI™ to Discuss How Millennials Will Change the Meat Case at 2015 Chicken Marketing Seminar

WHO: John Crawford, Principal, IRI
Chris DuBois, Principal, IRI

WHAT: In their keynote address, “How Millennials Are Changing the Meat Case: What to Expect as Millennials Mature,” IRI’s John Crawford and Chris DuBois will discuss why millennials matter and reveal the marketing myths surrounding them. In addition, they will home in on millennials’ shopping behaviors and how they impact current and projected meat department sales.

WHY: In 2015, millennials became the single largest generational cohort. As a result of this growth, millennials’ CPG spending is projected to grow by 70 percent through 2020, while spending by baby boomers will decrease by 16 percent. 

Producers and retailers have a real opportunity to connect with these new shoppers and drive sales. However, they must leverage new and different strategies to be successful, because significantly more millennials use digital devices in advance of their shopping trip compared with shoppers aged 35 and over. In fact, 36 percent of millennial meat shoppers use some kind of digital device to obtain information before shopping.

IRI will outline several strategies for chicken producers and retailers that can help them capture this potential future revenue growth.

WHEN: July 13, 2015, 9-10 a.m. EDT

WHERE: The National Chicken Council’s 2015 Chicken Marketing Seminar
Omni Amelia Island Resort
Amelia Island, FL

About the IRI Partner Ecosystem:
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as BlueKai (an Oracle company), The Boston Consulting Group, comScoreDatalogix (an Oracle company), Experian, GfK, IpsosKantarMaxPoint, Millward Brown DigitalMu-Sigma, Oracle Social Cloud, RentrakSPINSUnivision, MasterCard Advisors and others.

About IRI:
IRI is a leader in delivering powerful market, consumer and media exposure information, predictive analytics, and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter health care industries by pinpointing what matters and illuminating how it can impact their businesses. Move your business forward at


IRI Contact:
Shelley Hughes
Phone: +1 312.474.3675

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