WHO: Sharat K. Mathur, Ph.D., Executive and Practice Leader, Strategic Analytics, IRI®
WHAT: On April 10, IRI’s Sharat Mathur will present a session at SAS Global Forum. During his session, “New Frontiers in Pricing Analytics,” Mathur will provide insights into the state of play in pricing and promotion analytics, with a specific focus on the CPG industry.
WHY: Pricing and promotion decisions are becoming more dynamic in today’s marketplace. Consumers are shopping in an information-rich environment and making buying decisions across multiple channels at an extremely fast pace. Manufacturers and retailers need to react quickly in response to consumer pattern and competitive changes.
WHEN: Tuesday, April 10, 2018, 3-4 p.m. MDT
WHERE: Meeting Room 207
SAS® Global Forum
Colorado Convention Center, Denver
700 14th St.
Denver, CO 80202
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
Phone: +1 312.474.3675