WHO: Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, Information Resources, Inc. (IRI™)
WHAT: How people eat and shop continues to change, based on an enormous range of factors, such as macroeconomic conditions, the make up of the U.S. shopper base, the move to good-for-you eating and how these shoppers feel about their economic situations.
In her presentation, “How America Eats: Consumer Eating Trends Driving Industry Growth,” Lyons Wyatt will cover IRI’s most recent consumer insights research on eating and shopping behaviors, with a particular focus on how the changing U.S. consumer landscape is impacting what and how consumers eat across the day. Her talk will focus in part on the opportunities for the industry to grow with millennials, baby boomers, and Hispanics based on their preferences and categories winning their vote now, as well as emerging trends that will drive growth during the next five years. Lyons Wyatt will share the implications of consumer preferences of nutrition, simplicity and size, and how those vary across the day.
WHY: The U.S. shopper base continues to undergo profound change. The purchasing power of boomers is still formidable, although on the decline, while millennials’ purchasing power continues to rise. In addition, a new generation, Gen Z, is emerging and will represent a potent force in the future.
WHEN: Tuesday, June 2, 2015, 11:15 a.m. – 12 p.m. CDT
WHERE: Sheraton Kansas City Hotel in Crown Center
2345 McGee Street
Kansas City, MO
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as BlueKai (an Oracle company), The Boston Consulting Group, comScore, Datalogix (an Oracle company), Experian, GfK, Ipsos, Kantar, MaxPoint, Millward Brown Digital, Mu-Sigma, Oracle Social Cloud, Rentrak, SPINS, Univision, MasterCard Advisors and others.
IRI is a leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter health care industries by pinpointing what matters and illuminating how it can impact their businesses. Move your business forward at www.iriworldwide.com.
Phone: +1 (312) 474-3675