WHO: Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, IRI®
WHAT: The combination of in-store bakeries and packaged baked goods is a big business and is constantly evolving to keep pace with consumers’ eating habits. To stay ahead of the curve, IRI’s Sally Lyons Wyatt will share retail-based consumer and shopper sales trends, identify outperforming segments and uncover vulnerabilities during her “State of the Industry” presentation. She also will provide insights to the various roles baked goods play to meet consumers’ needs and opportunities to capture even more growth.
WHY: CPG companies know that the U.S. consumers’ eating preferences cross a wide spectrum of differences. Understanding the factors that drive these variances is the key to innovating product lines and capturing more “share of stomach.”
WHEN: State of the Industry
Monday, Oct. 29, 2018, 9:30-10:30 a.m. ET
WHERE: American Bakers Association’s 2018 Technical Conference
Hyatt Regency Indianapolis
1 S. Capitol Ave.
Indianapolis, IN 46204
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure that your business can leverage data at www.iriworldwide.com.
Phone: +1 312.474.3675