Press Releases

IRI’s Sally Lyons Wyatt to Address PMA Fresh Connections Brazil on Maintaining Sales in a Challenging Economy

WHO: Sally Lyons Wyatt, Executive Vice President and Practice Leader, IRI®

WHAT: In her presentation at the PMA Fresh Connections Brazil Conference, IRI’s Sally Lyons Wyatt will speak on the topic, "Consumer Trends: Maintain Consumer Demand Despite Brazil's Economy." This one-day conference creates a forum for a wide range of companies involved with fresh products, including importers/exporters, retailers, growers-shippers, logistics companies and government officials. It is designed to help these organizations maximize the opportunities in the Brazilian market through a better understanding of consumer trends.

WHY: Despite Brazil’s economic and political crisis and decreased consumer spending, Brazilians remain health conscious, creating a need for healthy products that are also affordable. Attendees will learn what they can do as suppliers or retailers to increase consumer demand. Lyons Wyatt will offer new ideas for sales promotions and tactics, from product bundling to making use of both low- and high-price points in offerings designed to appeal to consumers across all ranges of economic sensitivity.

WHEN: Consumer Trends: Maintain Consumer Demand Despite Brazil’s Economy
Thursday, August 24, 2017
1:15 – 2:30 p.m. Brazil Daylight Time

WHERE: PMA Fresh Connections Brazil
Espaco APAS
Rua Pio XI, n 1200
Alto da Lapa
Sao Paulo, SP

About IRI:
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — including a change in consumer buying habits, big data’s coming into its own, and the development of advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit


IRI Contact:
Shelley Hughes
Phone: +1 312.474.3675


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