WHO: Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, IRI®
Larry Levin, Executive Vice President, Consumer and Shopper Marketing, IRI
WHAT: IRI’s Sally Lyons Wyatt and Larry Levin will discuss the latest buying and consumption trends within the confectionary and snacking industries during their session, titled “State of the Market,” at the 2018 Sweets & Snacks Expo in Chicago. They will take attendees through the latest trends in snacking and confections as well as provide their forecast for future growth.
WHY: Confectionary and snacks are power categories that generate more than $60 billion in sales across retail channels and bring smiles to generations of people, young and old. However, buying and consumption trends are shifting, pointing to different preferences and loyalties in years to come. CPG brands that want to break through and win with shoppers need to understand, engage, inspire and serve the changing needs of these consumers.
WHEN: State of the Market
Tuesday, May 22, 2018, 9:15 a.m.-10 a.m. CDT
WHERE: Sweets & Snacks Expo
2301 S. King Drive
Chicago, IL 60616
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure that your business can leverage data at www.iriworldwide.com.
Phone: +1 312.474.3675