WHO: Piyush Chaudhari, President, Americas and Global Strategy, IRI®
Robert Sanders, Executive Vice President and Practice Leader, IRI
Emma Howe, Marketing Director Healthcare, RB
Eric Trepanier, Group Vice President, Marketing Sciences, WebMD
WHAT: During a Business Session at the CHPA Annual Executive Conference, IRI’s Piyush Chaudhari and Bob Sanders will join RB’s Emma Howe and WebMD’s Eric Trepanier to discuss “The Information Race: Connecting Your Brands to Consumers.” During the session, speakers will examine the current state of the consumer information industry and ways manufacturers can employ other data sources and personalization to better target and reach their consumers. This session will also feature a firsthand look at how the industry performed in 2016, including key areas for growth for 2017.
WHY: For manufacturers and retailers that want to perform well, effectively reaching consumers through information is key. Now more than ever, retailers are more effectively connecting with consumers through loyalty programs and other data initiatives. This need for connectivity means that manufacturers must become more adept at connecting their brands to consumers.
WHEN: Tuesday, March 21, 2017, 10:15 a.m. – 12:15 p.m. ET
WHERE: CHPA’s Annual Executive Conference
The Ritz-Carlton, Amelia Island
4750 Amelia Island Pkwy
Fernandina Beach, FL 32034
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, Ipsos, Kantar Shopcom, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, Simulmedia, SPINS, Survey Sampling International, Univision and others.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure that your business can leverage data at www.iriworldwide.com.
Phone: +1 312.474.3675