Press Releases

IRI’s Nishat Mehta and Bhanu Bhardwaj to Join Panels at Advertising Week New York

WHO:  Nishat Mehta, President, Media Center of Excellence, IRI®
Patrick Albano, CRO, AdTheorent
Craig Snodgrass, Chief Data Officer, Cardlytics
Ali Bohra, Director, Strategy and Product Marketing, Adobe

Bhanu Bhardwaj, SVP, Digital and Media Solutions, Analytics, IRI
Skylar Kim, VP of Digital, Horizon
Walt Horstman, SVP, GM of Analytics and Advertising, TiVo
Mark Gall, CRO, Alphonso

WHAT: During Advertising Week 2017, IRI’s Nishat Mehta will participate on a panel titled, “If You Can Predict Your Customers’ Future, What Will It Mean for Marketers?” Alongside marketing leaders, Mehta will discuss the ever-changing consumer and how best to leverage new tools and data to capture their attention.
Additionally, IRI’s Bhanu Bhardwaj will join thought leaders in the TV and media industry for a panel titled, “TV Data Deep Dive. Sponsored by The Drum and Alphonso, the panel will explore new ways in which progressive brands are harnessing data to bridge the TV and digital divide and the new clarity data provides on how TV ads are performing.

WHY:  Big data insights are no longer a nice-to-have; they are a need-to-have. Consumers’ shopping habits and media consumption have shifted dramatically in the digital age. Marketers and media leaders that want to keep up need to leverage new technologies and insights in order to create growth and deliver consumers the experiences they’re coming to expect.

WHEN: If You Can Predict Your Customers’ Future, What Will It Mean for Marketers?
Wednesday, September 27, 20017
3:00 – 4:00 p.m. EDT

TV Data Deep Dive
Thursday, September 28, 2017
2:00 – 5:00 p.m. EDT

WHERE:      If You Can Predict Your Customers’ Future, What Will It Mean for
Target Media Network Stage @ Playstation
1515 Broadway
New York, NY 10036

TV Data Deep Dive
Kimpton Hotel Eventi
851 6th Ave.
New York, NY 10001

About IRI:
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit


IRI Contact:
Shelley Hughes
Phone: +1 312.474.3675

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