WHO: Nagi Jonnalagadda, Principal, Revenue Growth Management, Strategic Analytics, IRI®
WHAT: During the ARF’s Shopper Insights Part 2: Grocery Isn’t Dead, It’s at Your Doorstep conference, IRI’s Nagi Jonnalagadda will present “Personalized Pricing with Frequent Shopper Data.” Jonnalagadda will discuss the impact of integrating frequent shopper data with traditional point-of-sale and consumer panel data to create personalized pricing strategies that energize a brand’s fan base and spur purchase behavior to boost topline sales and enhance brand equity and brand loyalty.
WHY: The shopper is in control and looking for a whole new level of personalization, forcing manufacturers and retailers to rethink long-held strategies in order to capture attention and drive engagement. With big data and the rapid evolution of technology, retailers and manufacturers can now bring together disparate nuggets of purchase, media, social, macro and loyalty data in profound ways to better understand their core, target shoppers and grow their business. The integration of broader and more diverse data sets gives marketers a deep understanding of how pricing and promotion impact a variety of business situations. Coupling that with frequent shopper data brings depth of insight and concrete answers to vital questions around key target shoppers.
WHEN: Thursday, Oct. 12, 2017
8 a.m.-12 p.m. CT
WHERE: ARF Shopper Insights Part 2: Grocery Isn’t Dead, It’s at Your Doorstep
320 N Morgan Street #600
Chicago, IL 60607
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
Phone: +1 312.474.3675