Press Releases

IRI’s Larry Levin to Discuss Fueling Growth in Convenience Stores at 2017 NACS Show

WHO: Larry Levin, Executive Vice President, Consumer & Shopper Marketing, IRI®   

WHAT: On Oct. 19, 2017, IRI’s Larry Levin will speak at the 2017 NACS Show. During his session, “Win the Shopper – Driving Continued Commitment to Fuel Growth in C-Stores!” Levin will discuss the evolving profile of today’s convenience store shopper and provide a playbook for earning shoppers’ loyalty by understanding their needs, wants and emotional connections.
WHY: Convenience is at the forefront of consumers’ minds as they are busier and more active than ever. This active lifestyle has prompted many consumers to use their cars as “carfeterias,” which has positively impacted growth in the convenience channel. Businesses must understand the needs and wants of today's convenience store shoppers to win their impulse needs and store and channel commitment. Offering a wide array of products is no longer enough; it is also critical to understand what key consumers’ evolving demands are. Whether it’s their passion for fresh, healthy options or a quick energy boost, knowing consumers’ needs is critical to having the right assortment at the right store to entice the right shopper.

WHEN: Thursday, Oct. 19, 2017
1-1:45 p.m. CDT

WHERE: McCormick Place
2301 S. King Drive
Chicago, IL 60616

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit


IRI Contact:                                                             
Shelley Hughes                                              
Phone: +1 312.474.3675

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