Press Releases

IRI’s Larry Levin and Steve Ramsey to Discuss the Impact of Organic and Antibiotic-Free Positioning on Total Store Sales at the 2017 Annual Meat Conference

WHO: Larry Levin, Executive Vice President, IRI®
Steve Ramsey, Executive Vice President, IRI

WHAT: In a workshop session titled “The Impact of Organic and Antibiotic-Free Positioning on Total Store Sales,” IRI’s Larry Levin and Steve Ramsey will highlight how organic and antibiotic-free meat claims continue to grow at rates far exceeding today’s overall meat and poultry business. Consumer adoption and belief in these claims has propelled fresh chicken sales of products with these consumer-demanded benefits to now account for nearly one in five dollars in this growing and important segment. 

WHY: Retailers are including organic and antibiotic-free in their assortment of product offerings, because they not only drive importance in their home department, but also are a catalyst for sales across the store. Via the IRI NaturaLink™ segmentation, manufacturers and retailers can identify who are the early-adopter consumers, their impact on the meat department, and how to market to them and others to further the adoption of products promoted with these attributes.  

WHEN: Tuesday, Feb. 21, 2017, 9:15 a.m. – 10:00 a.m. CST

WHERE: 2017 Annual Meat Conference
Hilton Anatole
2201 North Stemmons Freeway
Dallas, TX 75207

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at


IRI Contact:            

Shelley Hughes                                              
Phone: +1 312.474.3675              

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