IRI Solidifies Its Track Record as the Preferred Partner of Leading CPG Companies
CHICAGO — July 12, 2017 — IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced that Carma Laboratories, Inc. has selected IRI as its preferred market insights provider. For 80 years, Franklin, Wisconsin-based Carma Laboratories has manufactured Carmex® brand lip balms, the No. 1 pharmacist-recommended lip balm for 19 years in a row.
Carma Laboratories also will leverage IRI Market Advantage™, which offers a new approach to market measurement and reporting as well as complex, iterative analyses not possible in traditional market measurement solutions, such as measuring the effectiveness of merchandising, comparing product performance across various channels and identifying product and category gaps in the marketplace.
“As the competitive environment has intensified, it has become increasingly apparent that we needed to elevate our analytics approach,” said Jona Mancuso, vice president of Marketing for Carma Laboratories. “We made the strategic decision to partner with IRI so that we can more tightly track our business, get a clearer picture of our competitors and uncover new opportunities in the marketplace. We look forward to working with IRI to take our business to the next level.”
“Carma Laboratories is a fantastic family-run business, and we are very excited to find new growth opportunities for the ever-popular Carmex brand,” said Robert Sanders, executive vice president of IRI’s Health Care Practice.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as 84.51°, Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, Ipsos, Kantar, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Pinterest, Oracle, Research Now, Simulmedia, SPINS, Survey Sampling International, Univision and others.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events – a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation – is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
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