Press Releases

IRI Recognized as the Vendor of Choice for CPG and Retail Marketers in Independent Analyst Report on Marketing Measurement and Optimization Solutions

January 16, 2020

For a Second Time, IRI Is a Strong Performer Recognized for Its Unified Measurement Model, IRI Liquid Data® Technology Platform and Rich Data Assets, Providing Deep Expertise in CPG and Retail Industries

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IRI and Influential Team Up for First-to-Market Launch of Social Campaign Conversion Feed

January 07, 2020

IRI®, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, and Influential, the leading AI influencer technology Social Intelligence™ firm and IBM Watson Developer Partner, today announced an upfront to launch a first-to-market pr...

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IRI to Launch IRI Lift for Pinterest Marketing Optimization Solution

January 06, 2020

Pinterest Advertisers Will Have Access to the Industry’s Leading Optimization Solution, IRI Lift, Linking Pinterest Exposure to Offline Purchase Data

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IRI Joins Marketing Mix Modeling Program on Facebook

January 02, 2020

IRI to Provide Marketing Mix Modeling Solutions with Improved Data Granularity and More Seamless Access to Insights

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Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization

December 10, 2019

Joint solution enables highly predictive, deeper understanding of ‘the why behind the buy’

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IRI’s Jennifer Pelino to Identify Industry Trends for Career Success at ARF’s Women in Analytics

December 02, 2019

On Dec. 3, IRI’s Jennifer Pelino will participate in an educational session on the methodology behind using AI for efficient and effective data management in everyday operations in her discussion “Workplace: Integrating AI into everyday work life, data literacy and a flexible ...

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IRI’s Robert Sanders to Dissect Today’s U.S. Supplement Market at the Council for Responsible Nutrition’s Annual Conference

November 07, 2019

On Nov. 8, IRI’s Robert Sanders will analyze IRI’s assessment of today’s U.S. supplement market across all sales channels, with an emphasis on consumer needs and a look to the future, during his presentation, “Supplement Users vs. Non-Users: What Do We Know?”

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Private Brands Research Series Showcases the Complexity of Consumer Shopping Expectations

November 07, 2019

FMI and IRI Cap Off Research Series on the Power of Private Brands, Revealing Profitable Insights

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IRI and BDS Analytics Announce Integration of Cannabis Dispensary Data into Liquid Data Platform

November 06, 2019

Provides First Offering of Cannabis Dispensary Data in a Syndicated Environment

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IRI Finds Consumers Turn to Private Brands for Better Value, Not Just Better Price

November 05, 2019

IRI Consumer Connect Survey reveals private brand dollar sales grew 3.8% in 2019, twice the rate of national brands

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IRI’s Nishat Mehta to Highlight Impact of Social Campaigns on Sales during ARF Webcast

October 29, 2019

On Oct. 30, IRI’s Nishat Mehta alongside Weber Shandwick’s Danti Chen will participate in the Advertising Research Federation’s webcast, “The Impact of Social Campaigns on Sales and Other Lower- Funnel Metrics.” The event is hosted by the Social Council of the ARF.

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IRI’s David Wyler to Examine the Effects of Transaction Data on OTT Results at ARF OTTxSCIENCE

October 21, 2019

On Oct. 22, IRI’s David Wyler will navigate the ever-expanding over-the-top (OTT) space during his presentation, “Using Transaction Data to Drive Results in OTT.” Marketers and partnering platforms must be strategic in how they use ad-supported content to both target their hig...

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IRI’s Joan Driggs to Analyze the Impact of Cannabinoids on the CPG Industry at Saint Joseph’s University’s Annual Food Industry Summit

October 14, 2019

On Oct. 15, IRI’s Joan Driggs will share consumer sentiment, perceptions and realities and the impact of cannabinoids on the CPG industry during her presentation, “The Budding Opportunity of CPG Cannabis.”

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IRI Offers Simple Steps for Maximizing Customer Lifetime Value, Boosting Enterprise Value

October 09, 2019

Integrated approach to addressing CLV includes methods of improving customer retention, increasing purchase frequency and improving personalization

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IRI Recognized by Gartner as a Representative Vendor in Retail UPPMO

October 07, 2019

IRI is the Representative Vendor Mentioned in Both the ‘Complete UPPMO Solution’ and ‘Data Service Provider’ Categories

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IRI’s Larry Levin to Highlight the Impact of Center Store on Driving C-Store Sales at the 2019 NACS Show

October 01, 2019

On Oct. 3, IRI’s Larry Levin will explore the impact of center store on driving sales in the c-store channel. In this session, attendees will learn about the top-performing brands and manufacturers in the center store. They will also gain new insights about steps retailers can...

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IRI and NYU Stern Center for Sustainable Business Demonstrate the Power of Sustainable Products at Prepared Foods’ New Products Conference

September 30, 2019

On October 1, IRI’s Larry Levin will expand on the impact and importance of driving new sustainable products, alongside NYU Stern Center’s Randi Kronthal-Sacco.

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IRI’s Sam Gagliardi to Discuss Walmart and the Evolving Landscape at Hoboken E^HACKATHON

September 25, 2019

On October 1, IRI’s Sam Gagliardi will take the main stage at Edge by Ascential’s™ E^HACKATHON Hoboken to present his session titled, “Walmart & The Evolving Landscape.” During his session, Gagliardi will deep dive into the shifts in industry trends taking place both in-market...

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IRI’s Chris Costagli to Address Dairy and Consumer Trends at the California Milk Advisory Board’s 2019 Processor Meeting

September 24, 2019

On September 25 and 26, IRI’s Chris Costagli will deep dive into how and where different groups of consumers are shopping for dairy in California during his session titled “Retail Dairy Trends in California and the Hispanic Consumer.”

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IRI’s Mariana Torres-Lastra to Analyze Influencer Marketing Effectiveness at 2019 Mavrck Brand Summit: Creative Unbound

September 24, 2019

On Sept. 26, IRI’s Mariana Torres-Lastra will participate on a panel titled, “Measuring Influencer Marketing Effectiveness for Brand & Business Value” at the 2019 Mavrck Brand Summit: Creative Unbound.

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