Press Releases

IRI to Present on Skillsets Required of Modern-Day Researchers and Tips for Managers to Help Teams Succeed at The ARF Women in Analytics Event

May 21, 2019

On May 22, IRI’s Jennifer Pelino will present individually and with a panel of women industry leaders on the researcher’s role within organizations and best methods for recruiting, hiring and structuring strong teams in their event, titled, “The New Researcher: What skills you...

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IRI to Reveal Trends to Watch in the Snacking and Confectionery Markets at the NCA Sweets and Snacks Expo

May 20, 2019

On May 21, IRI’s Sally Lyons Wyatt will share the latest trends in snacks and how retailers can leverage consumer snacking habits to grow their bottom line during her session, “State of the Industry – Snack: Snacks Rule Center Store.” On May 22, IRI’s Larry Levin will provide ...

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IRI to Discuss How Manufacturers Can Successfully Meet Consumers’ Demands for Product Transparency at the P2P Summit

May 14, 2019

On May 16, IRI’s Robert I. Tomei and Larry Levin will share insights into consumers’ evolving purchasing patterns on the Summit’s transparency track during their session titled, “New Product Innovation: Creating Success in a Shifting Consumer Landscape.”

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IRI’s 2018 New Product Pacesetters Reveals Most Successful Brands Focus on Wellness, Indulgence and Convenience

May 08, 2019

New Report Offers Food for Thought on CPG Innovation; Smaller Brands Account for Half of New Product Launches; Beauty Outpaces Other Non-food Categories

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IRI and Influential Demonstrate Effectiveness of 5-hour ENERGY Influencer Marketing Campaign

May 01, 2019

5-hour ENERGY shots influencer campaign’s return on ad spend is more than six times higher than average social media food campaigns

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IRI Launches In-Flight Measurement Optimization Solution for Increased Speed in Obtaining Real-Time Campaign Insights

April 23, 2019

Expands IRI’s Expansive Portfolio of Solutions for Real-Time Measurement of Ongoing Campaigns

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IRI to Break Down Generational Shopping Habits and Their Impact at NFRA Executive Conference

April 08, 2019

During his session titled, “Uncovering Hidden Gems of Gens,” IRI’s Chris von der Linden will present research on what drives different generations within the grocery store, their unique shopping behaviors and the implications of these insights for manufacturers and retailers a...

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IRI to Discuss Store Brand Trends and Growth Strategies at ECRM Store Brands Health and Beauty Care EPPS Conference

April 08, 2019

On April 8, IRI’s Kathleen Kemmet will discuss why store brands are outpacing the growth of national brands, particularly across health and beauty categories, during her session titled “Store Brands Trends & Opportunities.”

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Trax and IRI Form Alliance to Enhance CPG Shelf Execution

April 04, 2019

Trax, the leading provider of computer vision solutions for retail, and IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, have formed an alliance that provides consumer packaged goods manufacturers with greater insights for be...

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IRI and CHPA Study Finds OTC Medicines Save U.S. Health Care System $146 Billion Each Year

March 28, 2019

IRI National Consumer Panel survey results quantify direct and indirect savings, driven by access to self-treatment and substitution of OTC products for prescription drugs

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IRI to Share Insights on Consumer Food Shopping Trends at 54 th Annual Food Marketing Conference

March 25, 2019

CPG companies know that U.S. consumers’ eating preferences cross a wide spectrum. Understanding the factors that drive these variances is the key to innovating product lines and capturing more “share of stomach.”

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IRI Strengthens Leadership in C-Store Channel Coverage With New and Expanded Retailer Relationships

March 13, 2019

IRI partners with the 10 largest convenience chains in the United States

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IRI Integrates Artificial Intelligence and Machine Learning into Leading Suite of Analytic Solutions

March 13, 2019

IRI’s enhanced technology automatically scans vast data assets to highlight the best opportunities for growth

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IRI and SPINS Offer Expanded Product Label and Ingredient Insights to Drive Success in Natural and Wellness

March 13, 2019

Comprehensive IRI and SPINS joint offering combines industry-leading technology and unparalleled natural and organic insights to help retailers and brands meet the health and wellness needs of today’s consumers.

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IRI CEO Andrew Appel Shares Perspective on the Technology of Tomorrow at Annual IRI Growth Summit

March 12, 2019

Appel Addresses How Artificial Intelligence and Actual Intelligence Will Power Future Growth

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IRI Releases Findings of New Cannabis Attitude and Usage Study

March 12, 2019

Insights Measure Key Motivators for Legal Adult Marijuana and CBD Use, Provide Insights into Legalization Impact and Opportunities for CPG Industry

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BCG and IRI Research Study Reports Promising CPG Growth in 2018

March 12, 2019

After years of challenging industry dynamics, research released today by IRI® and Boston Consulting Group (BCG) found slightly accelerated growth for consumer packaged goods (CPG) companies in 2018.

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IRI Finds Current Flu Season Starting Earlier, Lasting Longer and Affecting Fewer

March 11, 2019

New IRI Research Reveals Millennials Harder Hit. Flu Season Starting Earlier in Recent Years and Health Care Product Sales Declining, Sometimes Dramatically

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NYU Stern for Sustainable Business and IRI Launch New Sustainable Share Index™

March 11, 2019

New, seminal research shows that sustainability is driving market growth in CPGs

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