Press Releases

‘AI for Marketing and Product Innovation’ Offers Unique, Practical Guide for Generating New Growth and Customer Loyalty

December 06, 2018

IRI’s Andrew Appel, MachineVantage’s A.K. Pradeep and Unilever’s Stan Sthanunathan Co-Author New Book That Arms Business Leaders With Road Map to Unlock Increased Revenues and Market Share

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New IRI Report Identifies Key to M&A Success Is Benefits-Based Consumer and Shopper Approach

December 05, 2018

Product innovation in the consumer packaged goods industry has become increasingly more challenging due to the ever-changing needs and wants of consumers, the impact of e-commerce on product assortment and pricing, and the success of smaller companies, which has leveled the pl...

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New Mountain Capital and Vestar Capital Partners Close Investment in IRI

December 04, 2018

New Mountain Capital (“New Mountain”) and Vestar Capital Partners (“Vestar”) announced today that they have closed the transaction through which Vestar will lead a new investment in Information Resources, Inc. (“IRI”).

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IRI and Claritas Launch Multicultural Audience Solution for Brands to Connect with Hispanic and Asian Communities

November 27, 2018

IRI and Geoscape Acculturation Audiences blend IRI’s purchase behavior data and Geoscape’s multicultural segmentation

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Vestar Capital Partners to Lead New Investment in IRI

November 15, 2018

Transaction Supports Next Phase of IRI’s Growth, Fueling Further Innovation and Capabilities Expansion

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IRI’s KK Davey and Nagi Jonnalagadda to Address Forecasting Challenges in CPG and Retail at ARF FORECASTxSCIENCE

November 12, 2018

IRI’s KK Davey and Nagi Jonnalagadda will present “Can AI/ML Address Forecasting Challenges in the Dynamic World of CPG and Retail?” at the ARF FORECASTxSCIENCE conference.

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IRI Finds Consumers Still Turning to Private Labels Despite Growing Economy

November 08, 2018

Millennials Struggling and Purchasing Private Labels to Save Money; Private Label Dollar Sales Up in 2018

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New IRI Report Offers a Treatment Plan to Take Advantage of $450 Billion Self-Care Market

November 07, 2018

The latest IRI® Point of View, “Taking Charge: Consumers Grabbing Hold of Their Health and Wellness Drives $450 Billion Opportunity,” shares how consumer trends are currently impacting the CPG industry and what retailers and manufacturers need to do to win in this market.

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IRI and Mindshare Reveal How to Optimize Advertising Campaign Results at Cynopsis’ Measurement & Data Boot Camp

November 05, 2018

During Cynopsis’ Measurement & Data Boot Camp, IRI’s Harvey Goldhersz and Mindshare’s Ikechi Okoronkwo will present “Managing & Reporting on Campaign Success.”

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IRI Launches IRI Complete Audiences to Deliver Powerful Purchase-Based Audiences

October 30, 2018

Brings Together IRI’s Audience Solutions for Maximum Precision and Scale

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IRI’s Sally Lyons Wyatt to Explore State of the Industry at American Bakers Association’s 2018 Technical Conference

October 24, 2018

To stay ahead of the curve, IRI’s Sally Lyons Wyatt will share retail-based consumer and shopper sales trends, identify outperforming segments and uncover vulnerabilities during her “State of the Industry” presentation.

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IRI Finds AI and Unstructured Metrics Will Uncover New CPG Growth Pockets and Level Playing Field among Large and Small Organizations

October 17, 2018

The latest IRI® Point of View, “The Next Frontier: Leveraging Artificial Intelligence and Unstructured Metrics to Identify CPG Growth Pockets and Outperforming Brands,” identifies how to gain an edge by identifying where to play.

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IRI Announces Enhancements to Industry-Leading E-Commerce Measurement and Insights Solution

October 09, 2018

Continued Evolution of Existing E-Market Insights Platform Enables Unmatched Accuracy and Granularity of E-Commerce Activity in the CPG Industry

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IRI partners with Google to measure offline sales lift of YouTube advertising

October 03, 2018

Powered by the industry’s largest set of loyalty card data, IRI will enable accurate and granular understanding of YouTube advertising’s impact on sales

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IRI, Kellogg and ANA #SeeHer Study Reveals Higher Gender Equality Measure Scores Drive Greater Sales Lift

October 02, 2018

New study proves higher Gender Equality Measure programs are better for advertisers

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IRI and Idahoan Foods to Share CPG Growth Strategies at Prepared Foods’ New Products Conference

September 27, 2018

On Tuesday, Oct. 2, IRI’s Larry Levin and Idahoan Foods’ Drew Facer will present a session titled, “Drive Growth in a Changing, Challenging Market: Idahoan's Secrets to Success,” at Prepared Foods’ New Products Conference.

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IRI, Kellogg and #SeeHer to Present on the Impact of Female Representation in Advertising During Advertising Week New York 2018

September 24, 2018

During Advertising Week 2018, IRI’s Jennifer Pelino will present, “Watch #SeeHer Drive Kellogg’s Sales,” alongside the #SeeHer Cofounder and the Kellogg Company.

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IRI Expands Shopper Loyalty, the Industry’s Next Generation Consumer and Shopper Insights Solution

September 17, 2018

IRI® today announced significant enhancements to its next generation consumer and shopper insights solution, IRI Shopper Loyalty™, which now covers more channels, geographies and retailers.

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IRI and PlaceIQ to Demonstrate How to Translate Location-Based Insights into CPG Sales at LSA’S 2018 Place Conference

September 11, 2018

On Thursday, Sept. 13, IRI’s Jennifer Pelino and PlaceIQ’s Duncan McCall will present a session on “Location and CPG: Turning Real-World Insights into Sales” at Local Search Association’s 2018 Place Conference in New York City.

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IRI’s Mike Ellgass to Speak on Unified Marketing Effectiveness at ARF SHOPPERxSCIENCE

September 05, 2018

IRI’s Mike Ellgass will present “Unlocking Omnichannel Growth with Unified Marketing Effectiveness” during the Advertising Research Foundation’s SHOPPERxSCIENCE conference.

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