May 15-17, 2019
New product success is driven by a number of factors, but one of the newest and most dominant trends among younger generations is sustainability. These consumer groups are seeking products across all aisles that are not only good for their health, but for the environment. They also expect companies to practice what they preach, by showing concern for the environment and creating transparency during the manufacturing process.
IRI’s Robert Tomei and Larry Levin will be sharing how to create new product success in this shifting consumer landscape.