Improve Audience Targeting for Your CPG Ad Campaigns (Webinar)

December 11, 2018
December 11, 2018

Digital advertising today can oftentimes feel to consumers like yelling into a crowd: intrusive, irrelevant, generalized and impersonal. That’s because a lot of advertising is not well targeted to the audience it is intended to reach.

Luckily there is a better way to find and activate against your desired target audiences – whether you want to reach current buyers of your product, switch buyers in the category to your product or launch a new brand. Join IRI’s Jennifer Pelino and Mike Ellgass to find out how advertisers and their agencies can make better targeting decisions and deliver more relevant messages to the right consumers. Learn More