IRI is proud to be recognized in recent industry analyst reports, which for us reflects the value we provide our customers in the evolving consumer marketing and personalization landscape.
As CPG companies continue to focus on growing their business and increasing or protecting market share, they want technology investments that will improve processes, generate efficiencies and manage costs. The latest Hype Cycle for Consumer Goods report from Gartner analyzes the technologies that CPG companies will tap into, their expected business impact, and what users need to consider when adopting these technologies into their organizations. Read the report here
Forrester has ranked IRI as a Strong Performer in this report “due to improvements in the integration of its traditional mix modeling, IRI Lift attribution tool, and Liquid Data platform.” An IRI client interviewed by Forrester said, “So much of what we measure is integrated, so it is good to have one version of the truth.” This client also praised IRI’s balance of services and technology, telling Forrester, “I can dig into Liquid Data to find the story and tap its experts to dig deeper.” Read the report here