Performance vs. Proxies and How Conversion Data Fits In
How Legacy Audience Targeting Ruins Results
To Win the Holiday Season, Blow Up Your Categories!
How to Continue Using Third-Party Data for Facebook Targeting
Cookies Versus Context: Supplement Programmatic with Contextually Relevant Advertising for Better ROI
Can I Be an Influencer When I Grow Up?
Balancing Data and Science in Your Audience Targeting
Three Audience Targeting Tactics You Didn’t Know Were Possible
Know When to Use Verified Audiences for Media Targeting
Marketers: Unify Your Measurement to Truly Understand Your Results
Make Your Offline Sales Attribution Studies More Successful: Five Questions to Ask
Digital Owned Media: Advertising’s Future?
Overcome the Challenges of Digital Media Exposure Tracking
Precision Targeting in Linear Television: Another Path to Growth
The Push for Personalization: Where to Start
Finding The Right Data to Reach Your Target Audience