Select the Right Measurement Tool for Your Shopper Marketing Programs
Six Ways to Measure Your Campaign for Greater Insight and Success
Thought Starters from Cannes Lions 2019
Circle of Influence: Keys to Success in Influencer Marketing
Why Data Scale is the Foundation of Better Marketing Outcomes
Performance vs. Proxies and How Conversion Data Fits In
How Legacy Audience Targeting Ruins Results
To Win the Holiday Season, Blow Up Your Categories!
How to Continue Using Third-Party Data for Facebook Targeting
Cookies Versus Context: Supplement Programmatic with Contextually Relevant Advertising for Better ROI
Can I Be an Influencer When I Grow Up?
Balancing Data and Science in Your Audience Targeting
Three Audience Targeting Tactics You Didn’t Know Were Possible
Know When to Use Verified Audiences for Media Targeting
Marketers: Unify Your Measurement to Truly Understand Your Results
Make Your Offline Sales Attribution Studies More Successful: Five Questions to Ask
Digital Owned Media: Advertising’s Future?
Overcome the Challenges of Digital Media Exposure Tracking
Precision Targeting in Linear Television: Another Path to Growth
The Push for Personalization: Where to Start
Finding The Right Data to Reach Your Target Audience