How America Eats: 2018 State of the Snack Food Industry
Snacking in the U.S. is evolving along with consumer behavior. For brands and retailers, this has resulted in different success criteria when competing for consumers’ attention and purchases. Each generation has different needs and roles for snacking, and the need for on-the-go eating options continues to increase. These changes provide many different options to drive the continued growth in snacking.
During this webinar, IRI’s snacking expert, Sally Lyons Wyatt, presents another chapter in how America eats by sharing the latest insights on the state of the snack food industry. Lyons Wyatt explores how consumers are making choices based on product benefits (including those that are indulgent), why targeted messages are critical in today’s environment, and how to leverage social and digital media to drive enhanced ROI. She also shares how innovation in 2017 is shaping growth opportunities in 2018 and beyond.
Webinar participants will:
Speaker: Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, IRI
2018 State of the Snack Food Industry
2018 New and Emerging Snack Trends SNAXPO
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