ShopperSights 101: Introduction to Geodemographic Targeting

Description: In this highly interactive training session, participants are introduced to ShopperSights - IRI's activation planning platform that enables effective media planning and retailer execution at the individual household and store levels. Participants learn the fundamentals behind ShopperSights data (what it is, how it is collected), how to create a ShopperSights target, and how to leverage select ShopperSights templates. Participants follow along on their own computers. Interim exercises reinforce learning.
 
Audience: Sales, Marketing and Category Management Professionals
 
Duration: Half day (9:00am- 12:30pm CST)
 
Cost: Multi-client standard session cost is $750 per person
 
Location: Chicago, IL 
Fill out the following registration form and an IRI Training representative will contact you to confirm your registration.

Please note: There is a minimum of 5 attendees per training session. If this minimum is not met 14 days prior to the training date, the session will be cancelled and a full refund will be made. We caution against purchasing flights before 14 days.

Accommodations: IRI Corporate Hotel rates are available. Please contact the IRI travel department directly at 1-800-262-9226 or email Travel@iriworldwide.com to book hotel rooms.
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