Data Detective: POS

February 05, 2019
Description: This workshop provides an interactive forum where participants learn to realize the full potential of POS scanner data by following the Store Data Sales equation to understand and analyze key drivers behind changes in base and incremental sales. This course reviews key POS (retailer scan) data terms, concepts and measures, including calculations. Utilizing case studies and actual examples of IRI reports participants go on to practice uncovering new sales opportunities, assessing distribution, and analyzing promotions and pricing. 

This course is accredited by the Category Management Association (CMA) and addresses (either alone or in conjunction with other IRI courses) one or more of the CMA Learning Programs required for CMA certification.

Audience: Sales, Marketing and Category Management Professionals

Duration: Full day (9:00am- 4:00pm CST)

Cost: Multi-client standard session cost is $1250 per person

Location: Chicago, IL 
Fill out the following registration form and an IRI Training representative will contact you to confirm your registration.

Please note: There is a minimum of 5 attendees per training session. If this minimum is not met 14 days prior to the training date, the session will be cancelled and a full refund will be made. We caution against purchasing flights before 14 days.

Accommodations: IRI Corporate Hotel rates are available. Please contact the IRI travel department directly at 1-800-262-9226 or email Travel@iriworldwide.com to book hotel rooms.
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